Job Title: Marketing & Pre-Sales Associate
Location: Pune
Job Type: Full-Time
About TVARIT
TVARIT GmbH specializes in developing and delivering cutting-edge artificial intelligence (AI) solutions for the metal industry, including steel, aluminum, copper, cast iron, and more. Our software products empower customers to make intelligent, data-driven decisions, driving advancements in Predictive Quality (PsQ), Predictive Maintenance (PdM), and Energy Consumption Reduction (PsE), etc.
With a strong portfolio of renowned reference customers, state-of-the-art technology, a talented research team from prestigious universities, and recognition through esteemed awards such as the EU Horizon 2020 AI Prize, TVARIT is recognized as one of the most innovative AI companies in Germany and Europe.
We are looking for a self-motivated person with a positive "can-do" attitude and excellent oral and written communication skills in English.
About the Role
We are looking for a proactive and detail-oriented
Marketing & Pre-Sales Associate
to support our sales and business development efforts. This role bridges marketing execution, lead generation, CRM hygiene, event coordination, and pre-sales support. The ideal candidate will be highly organized, comfortable with outreach tools, data-driven, and capable of supporting multiple stakeholders across sales and marketing.
Role Summary
The Marketing & Pre-Sales Associate will be responsible for outbound lead generation, CRM data quality, event lead preparation, marketing content coordination, and pre-sales follow-up support. This role plays a critical part in strengthening pipeline generation, improving conversion efficiency, and ensuring smooth coordination between marketing and sales teams.
Key Responsibilities
1.
LinkedIn & Sales Tools Outreach (Lead Generation & Qualification)
Send 250–300 personalized LinkedIn messages per week using LinkedIn Sales Navigator and other outreach tools.
Maintain a minimum 15% response rate for lead engagement.
Perform lead generation and initial qualification to identify high-potential prospects.
Maintain consistent follow-ups and nurture prospects until handover to the sales team.
2. Event Pre-Preparation & Appointment Setting
Prepare 80+ target companies / visitor leads before each event/expo.
Secure 10–12 pre-event intro calls / appointments with relevant prospects.
Conduct post-event analysis covering:
Event cost vs leads generated
Business opportunities created
Submit event-wise performance and ROI reports after each event.
3. HubSpot CRM Data Quality & Hygiene
Maintain 95% CRM data accuracy at all times.
Remove duplicate records weekly.
Ensure 100% of assigned leads are updated with correct pipeline stages, notes, and activities.
Regular audits of CRM data for consistency and completeness.
4. Marketing & Content Coordination
Collect 2–3 content updates per month from:
Industry associations
Partners
Online research
Upload 3–5 website or PPT updates per month with accurate content formatting and branding alignment.
Coordinate with internal stakeholders for marketing collateral updates.
5. Pre-Sales & Follow-Up Support
Ensure 100% follow-up on assigned leads within 48 hours.
Support the sales team with up to 10 pre-sales tasks per week, including:
Email drafting
PPT preparation
Market & company research
Prospect profiling
Key Skills & Competencies
Strong written and verbal communication skills
Experience using LinkedIn Sales Navigator, HubSpot CRM, and outreach automation tools
Excellent organization and follow-up discipline
Data-driven mindset with attention to detail
Ability to multitask and manage deadlines
Strong coordination skills with sales and marketing teams
Preferred Qualifications
1–4 years of experience in B2B Marketing, Pre-Sales, Lead Generation, or Inside Sales
Exposure to SaaS, AI, Data, or Technology services companies is a plus
Experience in event lead management and appointment setting preferred
