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About Reelo :
Reelo is an all-in-one customer data, loyalty, and marketing automation platform trusted by 5,000+ brands big and small across 9 countries and growing. Brands like Punjab Grill, Jumboking, Pop Tates, The Beer Cafe, Hakkasan, Roastery Coffee House, and many more use Reelo to grow faster.
Founded in 2021 by brother duo Parin & Prit Sanghvi, Reelo helps restaurants and retail businesses maximize their revenue and growth through a unified platform for loyalty, marketing, and data analytics. With Reelo, businesses can market like Starbucks, without the effort or expertise, driving more repeat customers, increasing sales, and building a stronger brand.
As competition for customer attention intensifies, it has never been more important for restaurants and retail businesses to have a 360° view of their customers, the very people who keep them in business, and to engage with them using data to drive loyalty and revenue.
Coming from a family of retail entrepreneurs, we understand this deeply: while it’s easier than ever to start a business, it’s harder than ever to grow one.
Competition is fierce. Standing out is increasingly difficult, and businesses feel this pressure every day. Customer acquisition costs are rising, retention is challenging, and there’s too much to juggle, too many tools, too many disconnected solutions. Most existing platforms are complex, expensive, and built for sophisticated marketers at large enterprise brands.
We identified two key challenges:
Small and mid-sized businesses don’t have the time to do data-driven marketing.
Those that do marketing often see poor results.
Reelo is on a mission to change this, permanently.
Our SaaS platform makes it fast and easy for businesses to understand their customers and continuously engage with them in a smart, automated way, bringing them back again and again, and building lasting customer relationships.
There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. For that, we’re building a strong, diverse team of curious, creative people who want to find purpose in their work and support each other in the process. If that sounds like you, we’d love to hear from you.
You can learn more about us here:
https://reelo.io/
https://reelo.io/blog/reelo-raises-1-million-round-led-by-veteran-silicon-valley-investor-gokul-rajaram/
About the Role
We are looking for a detail-oriented and execution-focused Marketing Operations Specialist to manage CRM operations, marketing automations, campaign workflows, and reporting systems that support both Marketing and Sales teams.
This role requires someone who is highly organized, technically curious, and comfortable working across CRM platforms, communication tools, automation systems, and operational processes to improve campaign efficiency and lead management.
Marketing Analytics & Performance
Design and maintain comprehensive marketing dashboards to track KPIs across all channels
Conduct in-depth analysis of lead quality, conversion rates, and campaign performance
Generate actionable insights and recommendations for optimization
Present sales performance reports to stakeholders with clear, data-backed recommendations
Campaign Execution & Management
Own the end-to-end execution of multi-channel marketing campaigns (Email & WhatsApp)
Monitor the performance of paid ads
Develop and optimize automated marketing workflows in HubSpot
Manage the product’s campaign assets library and ensure brand consistency
Monitor campaign performance and help implement real-time optimizations
Coordinate with creative teams to ensure timely delivery of campaign assets
Marketing Technology & Systems
Serve as the primary HubSpot administrator and subject matter expert
Develop and maintain standard operating procedures for marketing operations
Provide training and support for marketing team members on marketing tools
Troubleshoot technical issues and implement solutions
Events & Webinar Management
Orchestrate end-to-end webinar and event operations from setup to follow-up
Create automated workflows for event registration and communication
Analyze event/webinar metrics and provide recommendations for improvement
Required Qualifications
2+ years of experience in marketing operations or a similar role
Proven expertise in HubSpot (certification preferred)
Demonstrated ability to analyze data and present actionable insights
Excellence in project management and cross-functional collaboration
Technical Skills
Marketing Automation: HubSpot (Intermediate level)
Gupshup (Beginner level)
Analytics: Google Analytics
General: Excel (Advanced level ), APIs (Understanding level )
What Sets You Apart
HubSpot certifications
Experience with WhatsApp Business
Background in B2B marketing
