Job Title: Manager – Marketing Account Management
Role Overview
The Manager is responsible for
end-to-end ownership of a business unit (cluster)
comprising multiple client accounts across industries. This role sits at the intersection of
strategy, execution, client leadership, and team performance
, ensuring that every account within the cluster delivers measurable business outcomes.
The Manager is accountable for:
Revenue delivery
Client retention and growth
Quality of execution across all marketing functions
Team performance and capability building
This is not a coordination role — it is a
P&L-driven leadership role with full ownership of outcomes.
Key Responsibilities
1. Business & Revenue Ownership
Own cluster-level
revenue targets, pipeline, and profitability
Drive
growth from existing accounts
(upsell, cross-sell, retention)
Ensure alignment between
marketing output and business KPIs (SQLs, revenue, ROAS)
Identify new opportunities within accounts and contribute to
pitching and closures
2. Client Leadership & Stakeholder Management
Act as the
primary escalation point and strategic partner
for key clients
Build strong relationships with
CXOs and senior stakeholders
Ensure
proactive communication, expectation setting, and governance
Lead critical reviews, performance discussions, and business planning
3. Strategy & Execution Excellence
Ensure all campaigns and initiatives are aligned to
clear business outcomes
Drive
data-led decision making across performance, CRM, creative, and content
Identify gaps in:
Strategy
Execution
Conversion funnel
Implement
structured frameworks
for:
Campaign planning
Performance tracking
Reporting
4. Cross-Functional Team Leadership
Lead teams across:
Account Management
Performance Marketing
CRM
Content & Design
Allocate resources effectively based on
priority and impact
Ensure clarity in:
Roles
Ownership
Deliverables
5. Performance Management & OKR Ownership
Define and track
monthly OKRs across teams and accounts
Monitor:
TAT adherence
Output quality
Campaign performance
Identify underperformance early and take
corrective action
Drive a culture of:
Accountability
Ownership
Outcome focus
6. Operational Excellence & Process Governance
Ensure adherence to:
Defined TATs
SOPs
Quality standards
Identify and fix:
System gaps
Workflow inefficiencies
Ensure all work is
structured, documented, and scalable
7. AI & Martech Adoption
Drive adoption of:
AI agents (research, planning, reporting)
CRM systems (Kylas / HubSpot)
Ensure teams are leveraging automation to:
Improve efficiency
Reduce manual dependency
Enhance output quality
8. Innovation & Strategic Thinking
Bring new ideas to improve:
Campaign effectiveness
Conversion rates
Client outcomes
Ensure cluster is ahead in:
Platform changes
Marketing trends
Competitive landscape
9. Risk Identification & Resolution
Identify risks related to:
Client dissatisfaction
Performance drop
Team inefficiency
Take proactive steps to:
Resolve issues
Escalate where required
Prevent recurrence
10. Reporting & Business Visibility
Provide clear, structured updates on:
Cluster performance
Revenue vs target
Key risks and actions
Ensure reporting is:
Insight-driven
Not data-heavy
Key Skills & Competencies
Business & Commercial Understanding
Strong understanding of
sales funnels, revenue metrics, and ROI
Ability to connect marketing output with
business impact
Client & Stakeholder Management
Experience working with
senior stakeholders / CXOs
Strong communication and expectation management skills
Strategic Thinking
Ability to identify
patterns, gaps, and opportunities
Strong problem-solving approach
Execution Depth
Hands-on understanding of:
Paid media
CRM / lifecycle marketing
Content & creative
Ability to challenge and improve team outputs
Leadership & Team Management
Experience managing cross-functional teams
Ability to drive performance and accountability
Data & Decision Making
Comfortable with:
Performance metrics
Funnel analysis
Campaign optimisation
Operational Discipline
Strong focus on:
Timelines
Processes
Quality control
Success Metrics (How this role is measured)
Revenue achievement vs target
Client retention & growth rate
Campaign performance (ROAS, SQLs, conversions)
Team efficiency (TAT, output quality)
Client satisfaction and feedback
Innovation and improvement initiatives
