Marketing Lead

About Metayb Metayb is a digital transformation company on a mission to empower organizations to navigate and succeed in a digital-first world. We have grown into a close-knit team of 500+ professionals with deep domain expertise across industries and technologies. Metayb focuses on delivering seamless customer experiences, improving operational efficiency, and enabling data-driven decision-making. By leveraging emerging technologies, we aim to be the preferred partner for global enterprises in achieving their strategic goals within a digital-first ecosystem.Our core expertise spans Digital Transformation, Data Science, SAP Implementation, Workflow Automation, Dashboarding & Visualization, Finance, and Supply Chain services. We are continuously expanding into next-generation areas such as IoT, AI/ML, and Virtual Reality, with a vision to be best-in-class across digital solutions, infrastructure, and product engineering. Role Overview We are seeking a strategic and execution-driven Lead Marketing Professional with 10+ years of experience to drive marketing initiatives for our IT Services and Digital Transformation business. The ideal candidate must have a strong background in IT Services, SaaS, or PaaS organizations , with a deep understanding of B2B technology markets, enterprise buying cycles, and digital solution positioning. In this role, you will be responsible for developing and executing high-impact marketing strategies to position our technology offerings across global markets. This includes brand strategy, demand generation, digital marketing, and solution marketing to accelerate business growth. The role requires close collaboration with sales, product, delivery, and leadership teams, along with leading and mentoring the marketing function to deliver measurable business outcomes. Key Responsibilities 🔹 Marketing Strategy & Growth Develop and execute comprehensive marketing strategies aligned with business growth and revenue objectives Drive brand awareness, demand generation, and customer acquisition initiatives in global B2B markets Build and execute go-to-market (GTM) strategies for IT services, SaaS/PaaS offerings, and digital solutions Identify new market opportunities across enterprise and mid-market segments Align marketing efforts with sales pipeline development and revenue targets 🔹 Brand Positioning & Product Marketing Define and strengthen brand positioning across digital transformation and enterprise technology services Develop compelling messaging and value propositions for SaaS/PaaS platforms and IT solutions Lead product and solution marketing initiatives including launches, positioning frameworks, and competitive differentiation Create high-quality sales enablement assets such as pitch decks, case studies, whitepapers, and solution collateral Ensure consistent brand identity across all channels and touchpoints 🔹 Demand Generation & Digital Marketing Drive integrated, multi-channel campaigns across SEO, SEM, paid media, social media, email, and marketing automation Design and execute lead generation and account-based marketing (ABM) strategies Optimize the marketing funnel from awareness → lead → opportunity → conversion Leverage analytics tools to measure campaign performance, ROI, and engagement Continuously improve conversion rates through data-driven experimentation 🔹 Market Intelligence & Insights Conduct market research and competitive analysis within IT Services, SaaS, and PaaS domains Track trends in digital transformation, enterprise technology adoption, and emerging platforms Collaborate with product and sales teams to align offerings with market demand Translate customer insights into actionable marketing strategies 🔹 Partnerships, Events & Thought Leadership Develop strategic marketing initiatives with technology partners and ecosystem stakeholders Lead webinars, industry events, product launches, and digital campaigns Position the organization as a thought leader through content, PR, and industry engagement Drive visibility through conferences, forums, and digital platforms 🔹 Marketing Operations & Team Leadership Lead and mentor a high-performing marketing team across digital, content, brand, and campaign functions Implement and optimize marketing automation and CRM systems for pipeline visibility Define KPIs and build dashboards to track marketing performance and ROI Manage budgets and allocate resources effectively for maximum impact Drive strong cross-functional collaboration across marketing, sales, product, and leadership teams Skills & Qualifications 10+ years of experience in Marketing, Brand Strategy, or Growth Marketing within IT Services, SaaS, or PaaS organizations Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field Strong expertise in B2B marketing , enterprise sales cycles, and technology solution positioning Proven experience in digital marketing, performance marketing, and demand generation Deep understanding of SaaS marketing funnels, product-led growth, and GTM strategies Hands-on experience with marketing automation and CRM tools (HubSpot, Salesforce, Marketo, etc.) Strong analytical mindset with experience in campaign performance tracking and marketing metrics Excellent communication, storytelling, and brand positioning skills Proven leadership experience with the ability to build, mentor, and scale marketing teams Strong collaboration skills across sales, product, and leadership functions Experience in content marketing and thought leadership in the technology domain Willingness to travel internationally for client engagements, partner initiatives, and industry events Disclaimer: The job title mentioned in this description is generic and intended for broad categorization purposes. The final designation will be determined based on the candidate’s performance during the interview process, relevant experience, and alignment with the organizational hierarchy.