Company:
APPWRK IT Solutions
Location:
Mohali / Delhi
Work Mode:
Work From Office
Experience:
9+ Years
About the Role
APPWRK IT Solutions is looking for a
Marketing Head / Manager – GTM & Automation
who can combine
strategic thinking with hands-on execution
. This role is focused on building and scaling
Go-To-Market (GTM) strategies powered by automation
, driving predictable demand, and contributing directly to revenue growth.
The ideal candidate understands
modern B2B marketing
, automation-led growth, and has experience in positioning IT services companies in competitive markets.
Key Responsibilities
GTM Strategy & Execution
Design and execute
end-to-end GTM strategies
for services, solutions, and target industries
Define ICPs, buyer personas, messaging, and channel strategy
Identify new growth opportunities across geographies and verticals
Marketing Automation & Workflows
Build and manage
automation workflows
using tools like
n8n, Clay, Zapier, HubSpot
, etc.
Automate lead generation, enrichment, outreach, nurturing, and reporting
Continuously optimize workflows for scale, efficiency, and conversion
Demand Generation
Drive
inbound and outbound demand generation campaigns
Leverage LinkedIn, cold outreach, email automation, SEO, paid campaigns, and content
Build predictable pipelines through experimentation and iteration
Revenue Alignment
Work closely with Sales/BD teams to ensure
marketing-to-revenue alignment
Own funnel metrics: MQLs, SQLs, pipeline, CAC, ROI
Improve lead quality and conversion rates across the funnel
Brand Positioning
Position APPWRK IT Solutions as a strong player in the IT services ecosystem
Craft compelling narratives, value propositions, and differentiation strategies
Content & Growth Experiments
Lead content strategy (case studies, landing pages, outbound scripts, thought leadership)
Run
rapid growth experiments
across channels and campaigns
Team & Stakeholder Management
Collaborate with internal teams and external vendors
Build and lead a performance-driven marketing function (if applicable)
Required Skills & Qualifications
6+ years of experience in
B2B marketing / demand generation / growth marketing
(preferably IT services or SaaS)
Strong hands-on experience with
GTM strategy and execution
Proven expertise in
marketing automation tools
(n8n, Clay, Zapier, HubSpot, etc.)
Experience building
automated outbound and inbound funnels
Strong understanding of
lead generation, enrichment, and outreach systems
Ability to connect marketing efforts directly to
revenue outcomes
Analytical mindset with experience in tracking and optimizing KPIs
Excellent communication and strategic thinking skills
What We’re Looking For
A
builder mindset
— someone who can create systems from scratch
A
tech-savvy marketer
who understands automation deeply
Someone who can
merge GTM strategy with execution using tools
A professional who thrives in a
fast-paced, experiment-driven environment
Why Join APPWRK IT Solutions
Own and build the
GTM & automation engine
from the ground up
High-impact role directly influencing revenue growth
Opportunity to work on cutting-edge
automation-led marketing systems
