Responsibilities:
Develop and implement a data-driven marketing strategy aligned with the company's overall business objectives.
Lead the creation and execution of marketing campaigns across various channels (digital, social media, content marketing, PR, etc.).
Manage the marketing budget and ensure efficient spending across all marketing initiatives.
Build and manage a high-performing marketing team, fostering a collaborative and results-oriented environment.
Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
Develop and maintain strong relationships with key media partners and influencers.
Track and measure marketing performance, analyze data, and identify areas for improvement.
Stay up-to-date on the latest marketing trends and technologies.
Develop and maintain the company's brand identity and messaging.
Manage and oversee the development of marketing collateral (website, brochures, social media content, etc.).
Support the sales team with lead generation and marketing automation initiatives.
Handling all the inbound efforts and leading initiatives like webinar, podcasts and newsletter
Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA preferred).
Proven track record of developing and implementing successful marketing campaigns.
Strong understanding of digital marketing channels (SEO, SEM, social media, content marketing, etc.).
Excellent analytical and problem-solving skills.
Strong communication, interpersonal, and leadership skills.
Ability to work independently and as part of a team.
Experience with marketing automation tools is a plus.
Experience managing a marketing budget is a plus.
