Job Summary
This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. The incumbent supports the conceptualization and execution of promotional campaigns and channel branding materials. The role involves developing creative briefs, coordinating with design and promo teams, and ensuring consistency in messaging and brand tone.
About the Team
The marketing team is responsible for driving viewer engagement and promoting the channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on local/national markets and audience preferences, the team creates targeted promotions, media planning, driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters audience loyalty in a competitive market.
