Job Title: Marketing Coordinator – Market Expansion & Outreach
Role Description:
The Marketing Coordinator will be responsible for supporting business expansion into new regions by building targeted prospect databases and executing structured email outreach. The role focuses on creating early market awareness, nurturing industry relationships, and generating qualified leads through consistent and relevant communication. It involves a combination of market research, database development, email marketing, and lead engagement to strengthen the organization’s presence in emerging markets and support regional growth efforts.
Key Responsibilities:
Conduct market research to identify key stakeholders in new target regions
Source and segment contacts across architects, consultants, contractors, corporates, and project influencers
Plan and execute regular email outreach to new regional databases and inbound leads
Customize email communication based on geography, stakeholder type, and application relevance
Build and maintain structured regional prospect databases
Regularly update and enrich salesforce CRM with relevant contact data
Run structured follow-ups and nurture sequences to build awareness
Track engagement from outreach campaigns and identify warm leads
Support early-stage relationship building through consistent communication
Coordinate with the sales team to transition engaged contacts
Share relevant marketing collateral to support ongoing discussions
Assist in region-specific marketing initiatives and expansion campaigns
Monitor outreach performance including response and engagement trends
Share insights on regional traction and lead interest
Key Skills
Strong research and database-building capability
Effective written communication skills
Ability to customize outreach for different stakeholder groups
Analytical mindset to track engagement and identify leads
Good coordination skills for working with sales teams
Education
Bachelor’s degree in marketing, Business Administration, Communications, or a related field
Additional certification in Digital Marketing / Email Marketing / CRM tools will be an advantage
Experience
1–3 years of experience in B2B marketing, lead generation, or outreach roles
Exposure to industries such as architecture, construction, infrastructure, or building solutions is an advantage
Familiarity with LinkedIn research and other contact sourcing tools
