Marketing Automation Specialist
Shift: General Shift
Job responsibilities:
B
uild, execute, and manage
global
integrated campaigns and workflows utili
s
ing our marketing technology stack
;
such as Eloqua,
BrightTALK
,
ContentStack
, Cvent,
Terminus, Salesforce
.
Campaigns can include emails, webinars, newsletters, nurture
Create segments for
global
marketing campaigns based on criteria defined by our buyer personas.
Develops ongoing nurture campaigns
to support all stages of sales-marketing funnel.
Collaborate with regional events manager to
assist
in creating and managing event campaign process from start to
finish,
as well as provide on the day support for our annual Morningstar Investment Conference
Serve as the conduit between global and regional teams,
facilitating
the exchange of shared learnings, performance benchmarks, and innovation in marketing operations.
Champion
the adoption of global best practices in campaign execution, lead management, and data hygiene across APAC marketing teams.
Lead regional training and enablement sessions to upskill local marketers on marketing automation
global processes, tools, and governance.
Monitor regional compliance with global data privacy and marketing regulations, ensuring campaigns meet both global and local standards.
Analyse
campaign
performance
to
identify
key drivers of high engagement and offer
recommendations on
optimisation
Occasionally present to marketing/sales
on any
new marketing
operations initiatives or campaign metrics.
Schedule regional social media posts using social media scheduling tool.
Qualifications:
+
3
years of hands-on marketing automation experience in Eloqua, ideally
. (
Eloqua certification preferred but equivalent experience with a similar platform will be given equal consideration.
)
Fluent
in
English
Additional
experience with web-page authoring tools or
webinar
hosting platforms a plus
but not necessary
Proven ability to translate marketing use cases into well-designed campaign workflows.
Demonstrate communication (verbal and written) skills, analytical, problem solving and teamwork skills.
Skilled in problem solving
, time management and
project management
.
Self-starter and committed to driving operational excellence.
Must be data-driven and understand how to translate marketing metrics into opportunities for action.
Meticulous attention to detail, process-improvement mindset.
Ability to balance priorities across multiple projects with multiple stakeholders.
Experi
e
nce
in collaborating with global teams (preferably)
Morningstar is an equal opportunity
employer
.
Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
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