Company Profile:
HB+ is more than a health and wellness brand—it’s a movement to make fitness fun, inclusive, and transformative. Founded by Subhadeep (“Happy Boy”) and Selina, HB+ has been redefining fitness for over four years. We’ve moved beyond traditional ideals like abs and zero-figures, focusing instead on personalized health journeys that include strength, agility, flexibility, self-defense, and mental well-being.
Our philosophy is simple:
True health is a balance of body, mind, and gut
. We’ve built a flexible, 24/7 online ecosystem that empowers busy professionals to prioritize their health without sacrificing their schedules. Whether it’s live-guided workouts, nutrition advice, or mental health support, HB+ is committed to helping people lead healthier, happier lives.
Now, we’re taking the next step with
HOP (An HB+ Studio)
—our first physical space where our online values come to life. HOP will be a hub for innovation, community, and creating a lifestyle that inspires people to prioritize their well-being.
Fun fact: The “+” in HB+ represents our belief that fitness goes beyond physical health. It’s about
mental clarity, emotional stability, and gut health
—all combining to create holistic happiness. It is also inspired from the red cross symbol signifying health care and health aid.
Why Join Us?
At HB+, we are looking for
growth-oriented individuals
who thrive on challenges and see opportunities in problems. If you believe in creating solutions, contributing meaningfully to teams, and constantly evolving, we want you on our journey.
Here, you’ll be part of a culture that values innovation, teamwork, and personal development. HB+ isn’t just about fitness—it’s about creating impact, whether it’s for our clients, our team, or the communities we touch.
No. of Vacancy:
01
Employment Type:
Full-Time Work from Office
Location:
Bhubaneswar
Salary:
Up to 3 LPA
Device Required:
Own Laptop only
Job Summary:
We are looking for a highly creative and execution-oriented
Marketing Associate: Organic Media
who will be responsible for ideation, copywriting, research and strategy and creative direction, and execution of content and campaigns for organic channels like social media presence of Hasel Health and Wellness Pvt. Ltd. brands.
This role goes beyond just posting content. You will be responsible for conceptualizing engaging ideas, scripting reels and campaigns, overseeing shoots, coordinating with designers/videographers, ensuring platform-wise execution, and maintaining the overall creative direction and voice of the brand across digital platforms.
The ideal candidate has a strong understanding of storytelling, internet culture, social media trends, keen interest in audience psychology and consumer behaviour is essential, while also being capable of turning ideas into high-performing content consistently.
Roles and responsibilities:
Ideation & Strategy:
Develop creative content ideas, campaign concepts, and social media strategies aligned with the brand’s positioning and business goals across different channels of brand presence.
Brainstorm engaging content: concepts, storytelling formats, hooks, trend adaptations, and platform-native content.
Build monthly and weekly content calendars for social media pages, and execute them.
Research audience behavior, trends, competitors, and emerging content formats to keep the brand culturally relevant.
Scriptwriting & Copywriting:
Write scripts for reels, campaigns, interviews, brand videos, and social-first storytelling content.
Create compelling captions, hooks, CTAs, and platform-specific copy.
Ensure all communication aligns with the tone, voice, and personality of the brand.
Collaborate with the marketing and design team to ensure cohesive storytelling across content formats.
Shoot Execution & Creative Oversight:
Coordinate and oversee content shoots from planning to execution.
Assist in shot planning, moodboarding, references, and creative direction.
Work closely with Head of Marketing, videographers, editors, designers, trainers, and founders during production.
Ensure content output matches creative expectations and platform requirements.
Social Media Management:
Overlook posting schedules and content publishing across Instagram, LinkedIn, YouTube, and other relevant platforms.
Ensure consistency in visual identity, communication style, and audience engagement.
Monitor content performance and identify opportunities for optimization and growth.
Coordinate with internal teams for approvals, revisions, and timely execution.
Content Performance & Growth:
Analyze content performance metrics including engagement, retention, reach, and audience behavior and other platform relevant metrics.
Identify what content formats and storytelling styles perform best and optimize future content accordingly.
Stay updated with platform algorithms, creator trends, and evolving content practices.
Qualifications & skills required:
Qualification:
Bachelor’s degree in marketing, Communications, Media, Journalism, Advertising, or related field (or equivalent practical experience).
Experience:
Minimum 1 year of hands-on experience in content creation, content strategy, social media management, creative direction, or similar roles. Candidates with experience managing brand pages, creating reels, scripting, or executing shoots will be preferred.
Skills:
Strong understanding of Instagram, YouTube, LinkedIn, and short-form content ecosystems.
Excellent creative thinking, storytelling, and ideation abilities.
Strong scriptwriting and copywriting skills.
Understanding of content hooks, audience psychology, retention, and trend adaptation.
Experience coordinating or executing shoots and working with creative teams.
Proficiency with Canva, Meta Business Suite, Notion, Google Workspace, and content planning tools.
Basic understanding of editing workflows, shot composition, and visual storytelling is preferred.
Experience working with designers, videographers, and editors collaboratively.
Ability to balance creativity with execution and timelines.
Personal Traits:
Naturally creative with a strong eye for content and storytelling.
Deep interest in social media, pop culture, internet trends, and digital storytelling.
Self-driven, proactive, and execution-focused.
Strong communication and collaboration skills.
Adaptable and comfortable working in a fast-paced environment.
Detail-oriented with strong organizational abilities.
Open to feedback, experimentation, and constant iteration.
Ability to think independently and bring fresh ideas consistently.
What We Offer:
Annual Leaves
Health Insurance
Complimentary health studio/online workout membership
A supportive and energetic work environment
Competitive salary and performance-based incentives
Opportunities for growth and career advancement in the fitness industry
Application Process:
Carefully read the JD and apply for the role.
A subject matter Telephonic round will be conducted after receiving of application.
An Assignment will be given to shortlisted candidates by the HR Team for screening.
A final round of interview with the founders will be conducted followed by a First Round of Interview.
Selected candidates shall be intimated via mail directly by the HR Team and the orientation process will follow.
Post intimation and dispatch of offer letters, the on-boarding process will begin.
