Job title: Market Analyst – Business Development (Real Estate)
Location:
Mumbai
Experience:
3–6 Years
Industry:
Real Estate
Qualification:
Graduate
Role Type:
Field + Analytical
Job Summary
The Market Analyst – Business Development will be responsible for conducting in-depth market research, analyzing micro-market dynamics, demand drivers, pricing trends, and customer behavior to support strategic business decisions and mandate acquisition.
Key Responsibilities
Market & Micro-Market Analysis
Analyze micro-market rationale and demand drivers
Study locality-wise growth potential and infrastructure impact
Identify supply-demand gaps in residential/commercial segments
Pricing & Project Performance Analysis
Evaluate pricing USP and competitive positioning
Track absorption rates and sales velocity of projects
Compare pricing trends across developers and locations
Customer & Buyer Profiling
Identify target customer segments and buying profiles
Analyze buyer demographics, preferences, and behavior
Evaluate ticket size, volume, and purchasing capacity
Sales & Promotion Strategy Insights
Analyze key buying triggers and promotional schemes
Evaluate effectiveness of direct vs indirect sales (CP channel)
Suggest promotion plans with a balanced approach (50-50 direct & CP sales)
Business & Financial Analysis
Assess customer experience impact on sales conversion
Analyze cash flows, deal volume, and revenue potential
Support feasibility and mandate evaluation with data-driven insights
Analytical & Strategic Support
Perform data analysis with logic, assumptions, and business reasoning
Prepare analytical reports, dashboards, and presentations
Provide insights with strong business acumen to leadership & BD teams
Required Skills & Competencies
Strong analytical & logical thinking ability
Advanced MS Excel & data interpretation skills
Deep understanding of real estate market dynamics
Business acumen and strategic mindset
Ability to convert data into actionable insights
Candidate Profile
Graduate is a Must
Strong computer proficiency and presentation skills are required.
Candidates from the real estate industry will be preferred.
Experience in market research / strategy / BD preferred
