Job Title: Manager – Sales & Marketing
Location:
Delhi / Mumbai
Experience:
2-3 years
About Miko
Miko is a global consumer robotics company building AI-powered companions for children. Our products combine hardware, software, AI, and content to create meaningful learning experiences. As we scale across geographies and channels, we’re looking for a seasoned Sales & Marketing professional to drive media strategy, retail presence, and strategic partnerships.
Role Overview
As the architect of our India growth story, you will be responsible for the seamless integration of our brand across the "Phygital" landscape. From optimizing our presence on
Quick Commerce
and
Marketplaces
to leading strategic partnerships with
Modern Trade
and high-street retail, your goal is to ensure the brand is wherever the Indian consumer is, supported by a data-led media strategy.
The ideal candidate is analytically strong, digitally savvy, and has hands-on experience working with large online retailers as well as physical retail formats.
Key Responsibilities
Sales & Retail Strategy:
Marketplace & Quick Commerce:
Own the P&L for Amazon, Flipkart, and the emerging Quick-Commerce vertical (Blinkit, Zepto, Swiggy Instamart). Ensure optimal inventory fill rates to avoid "Out of Stock" penalties.
Offline Excellence (MT & GT):
Manage relationships with National Modern Trade (Reliance Digital, Vijay Sales, Hamleys) and specialized formats like Airport Retail and Premium Malls.
Go-To-Market (GTM):
Design and execute localized GTM plans for Tier 1 and Tier 2 clusters, tailoring product assortments to regional consumer preferences.
Distributor Ecosystem:
Collaborate with the "General Trade" (GT) liaison teams to ensure that digital demand reflects in physical availability through our distributor network.
Marketing & Media Strategy:
Integrated Media Strategy:
Lead the media mix for the Indian market, balancing traditional BTL (Below-the-Line) activations with high-performance digital campaigns.
Retail Media Networks:
Optimize spends on Amazon Advertising, Flipkart Ads, and Google/Meta specifically for the Indian "Festive Season" peaks (Diwali, Big Billion Days, etc.).
Consumer Insights:
Leverage India-specific data (e.g., regional language performance, mobile-first behavior) to refine creative messaging and campaign targeting.
Leadership & Stakeholder Management:
Demonstrate strong leadership in managing agencies, vendors, and cross-functional teams.
Partner with internal teams including Product, Finance, Legal, Supply Chain, and Operations.
Drive problem-solving initiatives and contribute to strategic business decisions.
Key Skills & Competencies:
Excellent
communication and presentation skills
Strong
business acumen
with a strategic mindset
High level of
organizational and planning skills
Proven
leadership and stakeholder management
abilities
Strong
analytical and problem-solving skills
Deep understanding of
digital marketing and media strategy
Qualifications & Experience
MBA in
Sales & Marketing
(mandatory)
2-3 years of relevant experience in sales, marketing, media strategy, or retail partnerships
Prior experience working with
global online retailers
and
offline retail formats
