Manager - Qualitative Research, Sports

Mumbai Full Time Posted 2026-03-23

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About this role

We are looking for a sharp, culturally attuned Qualitative Research Manager to lead consumer understanding for our sports marketing initiatives. This role will be instrumental in decoding fan behavior, content engagement, and regional nuances to power high-impact campaigns, especially around marquee properties (e.g., leagues, tournaments, and original sports content). You will work at the intersection of sports, storytelling, and consumer psychology, translating rich qualitative insights into actionable marketing strategies.

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