Should have at least
5+ years
of Digital Marketing experience for new and emerging technologies of
Clinical Diagnostics, Molecular Screening Program, Molecular Diagnostic tests
etc.
Developing strategies and tactics to boost the company’s reputation
Deploying successful marketing campaigns from ideation to execution
Produce valuebale and engaging content for our website and blog that attracts and converts target groups
Build strategic relationship and partner with key industry players, agencies and vendors
Experimenting with various organic and paid acquisition channels
Prepare and monitor the marketing budget on Quarterly and annual basis
Oversee the marketing material from website banners to hardcopy brouchers
Measure and report on the performance of marketing campaings, gain insights and assess against goals
Analayse consumer behavior and adjust our advertising campaigns accordingly
Requirements
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics & good communication
Up-to-date with the latest trends and best practices in online marketing and measurement
BSc/MSc degree in Marketing or related field
BSc/MSc degree in Marketing or related field
EVOLUTION:
In a fast growing group, successful leaders are frequently being offered increased areas of responsibility (subject to geographic mobility).
Eurofins offers international opportunities to strong performers.
