About Ugaoo
Ugaoo is one of India’s leading D2C brands in the home gardening, focused on making gardening simple, accessible, and enjoyable for every household. With a strong digital-first approach and an expanding offline presence, Ugaoo caters to a diverse customer base across the country.
Our portfolio spans live plants, seeds, gardening inputs, planters, and landscaping services. Given the perishable nature of a large part of our inventory and the complexity of handling a wide SKU mix, supply chain plays a critical role in delivering a seamless customer experience.
Currently, Ugaoo operates through multiple fulfillment hubs, managing a high-velocity supply chain that includes procurement, inventory planning, last-mile delivery, and reverse logistics. As we scale aggressively, we are looking to build a future-ready, highly efficient, and tech-enabled supply chain ecosystem.
Role Summary
We are looking for a highly execution-oriented Logistics Lead to manage and streamline end-to-end logistics operations across both B2C ecommerce deliveries and B2B movements for retail stores, institutional clients, and garden projects.
This role will play a critical part in ensuring safe, timely, and cost-efficient delivery of live plants and gardening products while maintaining a superior customer experience. The ideal candidate should understand the complexities of handling fragile and perishable products, managing courier performance, optimizing transportation costs, and scaling logistics operations in a fast-paced D2C environment.
Key Responsibilities
B2C Logistics & Last Mile Operations
Manage end-to-end ecommerce logistics operations for plant and gardening product deliveries across India.
Oversee courier allocation, shipment tracking, and last-mile delivery performance.
Drive reduction in RTOs, damages, transit losses, and delivery escalations.
Coordinate closely with customer delight and warehouse teams to ensure seamless customer experience.
Monitor packaging efficiency and delivery quality for fragile live-plant shipments.
B2B Logistics Management
Manage dispatches for retail stores, channel partners, corporate clients, landscaping projects, and institutional orders.
Ensure timely movement of bulk shipments and inter-hub inventory transfers.
Coordinate transportation planning for large-volume and time-sensitive deliveries.
Work closely with sales and operations teams for dispatch prioritization and execution.
Logistics Vendor Management
Manage relationships with courier partners, transporters, aggregators, and third-party logistics vendors.
Evaluate vendor performance based on SLA adherence, damage rates, turnaround time, and customer feedback.
Negotiate freight rates and drive logistics cost optimization initiatives.
Process Excellence & Operational Efficiency
Identify opportunities to improve logistics efficiency, scalability, and delivery timelines.
Implement SOPs, process controls, and operational best practices across logistics functions.
Drive continuous improvement initiatives around packaging, routing, dispatch planning, and delivery success rates.
Work on automation and logistics tech integrations wherever applicable.
MIS & Performance Tracking
Track and report key logistics metrics including delivery TAT, freight cost, RTO %, damage %, fill rate, and SLA adherence.
Prepare dashboards and operational reports for management review.
Analyze operational gaps and implement corrective actions proactively.
Cross-Functional Coordination
Collaborate with warehouse, procurement, customer experience, retail, and supply chain teams for smooth operational flow.
Support peak sale events, seasonal demand spikes, and new city expansion initiatives.
Team Management
Lead and manage logistics coordinators and operational teams across hubs.
Ensure operational discipline, accountability, and process adherence.
Build a high-ownership and execution-driven team culture.
Desired Candidate Profile
5–7 years of experience in logistics, transportation, or supply chain operations.
Prior experience in ecommerce, D2C, retail, FMCG, or consumer-focused businesses preferred.
Experience managing B2B and B2C logistics operations at scale.
Strong understanding of courier operations, transportation planning, and last-mile delivery.
Hands-on experience in managing fragile/perishable product logistics will be an added advantage.
Strong analytical and problem-solving capabilities.
Proficiency in Excel, MIS reporting, and operational dashboards.
Ability to thrive in a high-growth, fast-paced startup environment.
Preferred Qualifications
Bachelor’s degree in Supply Chain, Logistics, Operations, or related field.
MBA/PGDM in Operations or Supply Chain Management preferred.
What We’re Looking For
Strong ownership mindset
High execution orientation
Process-driven thinking
Data-backed decision making
Ability to manage operational complexity and scale
Customer-first approach
