Lifecycle & CRM Manager - Engagement & Retention 

Job Title Lifecycle & CRM Manager - Engagement & Retention  Job Description We’re IG Group. We are a FTSE100 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto. We are ambitious. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers. We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth. We are seeking a Lifecycle CRM Manager in our Bengaluru hub to d rive active customer engagement and maximize lifetime value through intelligent segmentation,   behavior -triggered communications, and retention strategies that reduce churn and reactivate dormant customers.   Key Responsibilities:   Design and implement real-time engagement campaigns based on trading   behavior , market events, and product usage   Optimize   trigger logic, timing, and frequency to maximize engagement without fatigue   Design retention strategies targeting customers showing disengagement signals   Build predictive models to   identify   churn risk and trigger proactive interventions   Create   winback   campaigns to reactivate dormant and lapsed customers   A/B test messaging, timing, and channel strategies for triggered communications   Monitor engagement and retention metrics and refine strategies based on performance data   Collaborate with product and analytics teams to   identify   key engagement and churn moments   Requirements:   3+   years experience   designing lifecycle campaigns in CRM/marketing automation platforms   Strong analytical skills with ability to translate data into engagement and retention strategies   Proven experience building predictive models or working with predictive analytics   Knowledge of customer lifecycle marketing and engagement frameworks   Familiarity with financial services products and trading   behavior   desirable   Advanced   proficiency   with SQL and marketing analytics tools   Understanding of real-time decisioning and event-based marketing   Experience   optimizing   trigger logic and campaign frequency   A/B testing and experimentation mindset with focus on optimization   Data-driven approach with ability to develop and implement retention strategies     Number of openings 1