Experience:
Minimum 3 Years
Industry Experience:
Service-Based Businesses (Mandatory)
Job Overview
We are looking for an experienced
Lead Outreach Specialist
who can proactively identify, engage, and qualify potential clients through structured outreach strategies. The ideal candidate has hands-on experience in
cold outreach, lead qualification, and pipeline building
for service-based companies and understands how to convert prospects into sales-qualified leads (SQLs).
Key Responsibilities (KRAs)
Design and execute lead generation and outreach strategies using
email marketing, LinkedIn prospecting, and other digital platforms
.
Research, identify, and qualify prospects that align with our
Ideal Client Profile (ICP)
.
Manage end-to-end outreach campaigns to drive
interest, engagement, and responses
from potential clients.
Perform
cold emailing, LinkedIn outreach, follow-ups, and lead nurturing
to move prospects through the sales funnel.
Maintain, organize, and regularly update a
structured lead database/CRM
to ensure data accuracy and performance tracking.
Collaborate closely with
sales and marketing teams
to optimize messaging, targeting, and outreach performance.
Conduct
market and competitor research
to identify new business opportunities and improve outreach effectiveness.
Consistently maintain a
healthy pipeline of high-quality, sales-qualified leads (SQLs)
.
Track outreach metrics such as open rates, reply rates, and conversions, and optimize campaigns based on insights.
Required Skills & Experience
Minimum
3 years of experience
in lead generation or outbound outreach roles.
Prior experience working with
service-based companies
(IT services, software services, digital agencies, consulting, etc.) is mandatory.
Strong hands-on experience with
cold email tools, LinkedIn Sales Navigator, and CRM systems
.
Excellent written communication and personalization skills for outbound messaging.
Strong research and lead qualification abilities.
Data-driven mindset with the ability to analyze campaign performance.
Ability to work independently while collaborating effectively with cross-functional teams.
