Lead Managed Services Consultant - Advertising & Marketing

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.  By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.  Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.  Job Description Role Overview   The Lead Managed Services Consultant (Ads & Marketing) is a senior, client-facing strategic role responsible for driving   adoption, value realisation, and growth   for Sprinklr’s Advertising and Marketing product suite across enterprise customers.   This role acts as a   trusted advisor and programme lead , combining   deep product   expertise , paid media domain knowledge, and leadership capabilities   to deliver measurable business outcomes and ensure long-term customer success.   The Lead Consultant   operates   as an   extension of the client’s marketing and advertising teams , while also mentoring junior consultants and driving delivery excellence within the Managed Services team.   Key Responsibilities   1. Strategic Customer Leadership   > Serve as the   primary strategic advisor   for Advertising & Marketing customers, aligning Sprinklr capabilities to business goals.     > Drive   executive stakeholder engagement , including QBRs, value storytelling, and ROI discussions.   > Build and execute   Value Realisation Plans (VRPs)   aligned to customer KPIs (campaign performance, ROAS, engagement, etc.).   > Identify   opportunities for   account growth, upsell, and expansion .     2. Ads & Marketing Product Expertise   > Lead adoption of Sprinklr Advertising, Paid Social, and Marketing products across campaigns and markets.   > Provide   advanced guidance on:     Campaign setup, optimisation, and automation   Budget pacing and performance tracking   Audience segmentation and targeting strategies   Creative performance analysis and testing   > Deliver   best practices, use-case design, and optimisation frameworks   to maximise campaign effectiveness.     3. Value Delivery & Adoption   > Ensure customers derive   maximum value from the platform , driving retention and growth.   > Drive:     Product adoption across business units   Feature utilisation and new capability rollouts   > Translate product capabilities into   tangible business outcomes   (e.g., improved CTR, cost efficiency, reach).     4. Client Relationship Management   > Build and nurture   trusted relationships with client stakeholders   and agency partners.     > Act as the   day-to-day strategic partner , influencing marketing decisions and roadmap priorities.   > Manage complex stakeholder environments, including global and cross-functional teams.     5. Delivery Excellence & Operations   > Oversee end-to-end Managed Services delivery for Ads accounts:     Weekly reporting and insights   Campaign performance reviews   Issue triage and resolution   > Ensure adherence to   operational hygiene, governance, and SLAs .   > Maintain   accurate   documentation and reporting   of activities and progress.       6. Leadership & Mentorship   > Mentor and coach   junior consultants , improving their client handling and product   expertise .   > Drive   quality assurance and best practice standardisation   within the pod/team.   > Act as a   point of escalation   for complex client and delivery challenges.     7. Cross-functional Collaboration   > Collaborate with:     Success Managers   Account Executives   Solutions Consultants   Product & Support teams   > Ensure alignment between   business   objectives , platform capabilities, and delivery execution .     Core Competencies & Skills   Functional Expertise   Deep understanding of:     > Paid media and digital advertising ecosystems   > Campaign lifecycle management (planning → execution → optimisation)   > Marketing analytics and performance measurement   Product Expertise   > Strong   proficiency   in:     Sprinklr Advertising & Marketing modules   Campaign automation, dashboards, and reporting   > Ability to translate product features into   business value frameworks .   Consulting & Business Skills   > Strategic thinking and problem-solving   > Executive communication and storytelling   > Stakeholder management across seniority levels   > Ability to connect   platform outputs with marketing KPIs     Operational Excellence   > Strong project and programme management   > Structured documentation and reporting practices   > Focus on delivery quality, timelines, and impact     Leadership Skills   > Team mentoring and coaching   > Decision-making in ambiguous environments   > Ownership mindset and accountability     Key Performance Metrics (KPIs)   Aligned to Managed Services goals:   Customer Health Index (CHI)   Product adoption & consumption   Revenue retention (Net & Gross)   Value Realisation Plan completion   Campaign performance improvement metrics (client-specific)   Experience & Qualifications   1. 6–10+ years in:     Digital advertising / performance marketing   SaaS consulting / Managed Services / Customer Success   2. Hands-on experience with:     Paid social platforms (Meta, X, LinkedIn, etc.)   Adtech   or   MarTech   platforms   3. Proven experience managing:     Enterprise/global clients   Complex stakeholder ecosystems   What Success Looks Like in This Role   Customers view you as a   strategic partner, not just a service provider   Clear demonstration of   business impact and ROI   High customer satisfaction and retention   Strong team   capability uplift through mentorship   Consistent delivery of scalable, repeatable best practices   Why This Role Matters   Managed Services at Sprinklr is designed to   drive optimisation, automation, and business value through expert consulting .     As a Lead Consultant, you directly influence:   Customer success and retention   Product adoption at scale   Revenue growth through strategic consulting   We focus on our mission : Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things:  Lead a new category of enterprise software that we call Unified-CXM.  Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.  Create a culture of customer obsession, with trust, teamwork, and accountability. We believe in our product : Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.    We invest in our people : We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.  To learn more about employee benefits by region, click here .  To learn more about all-things-Sprinklr, visit our candidate resource hub here .  EEO - Our philosophy : Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.   Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law.    Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.  Warning about Recruiting Scams: Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please review the Federal Trade Commission's advice to avoid these types of scams. 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