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Lead Copywriter (LY-CR07)

at Lydesign Co

Mumbai, India Senior Posted 2026-02-26

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About this role

If life gives you lemons, and you turn them into stories that spark action for brands across industries, Lemon Yellow is the place for you. We’re looking for a Lead Copywriter who can shape how our clients sound, think, and connect with their audiences across every touchpoint. Someone who knows that great copy is not just creative, but strategic, intuitive, and built to perform. Key responsibilities: Voice with Perspective Understand each client’s brand, then define and refine a voice that feels authentic to them. Every headline, caption, and CTA should feel intentional and aligned with their goals. Digital-First Thinking Craft clear, user-friendly copy for websites, product pages, onboarding journeys, and in-app experiences. Adapt seamlessly across industries while keeping usability at the core. Marketing that Moves Develop persuasive campaigns across digital, social, email, print, and OOH. Balance creativity with strategy to drive engagement, awareness, and conversions for our clients. UX Collaboration Partner with designers, strategists, and developers to shape microcopy for buttons, tooltips, notifications, and error states. The smallest words often define the smoothest experiences. Strategy & Concept Go beyond execution. Contribute to campaign ideas, elevate briefs, and bring clarity to complex products and services. Ownership & Leadership Manage multiple client projects with clarity and confidence. Mentor junior writers, uphold quality standards, and ensure every deliverable reflects thoughtful craft. What do we need from you? A portfolio showcasing web, app, UX, and marketing copy across varied brands or industries. 5+ years of experience in copywriting, preferably across digital products and marketing ecosystems Ability to adapt tone and messaging across different audiences and sectors. Understanding of SEO and performance-driven writing. Experience in financial services or other regulated industries is a plus. What are we offering? Experience A chance for you to work with us on some of the best and up-and-coming products and services. Variety is the spice of Lemon Yellow’s portfolio - so you’ll get to test your design skills across industries. Exposure If you believe in your design, we believe in you. Work directly with clients, interact with the brains behind the products, and learn everything first-hand. We don’t filter learning - everyone who wants to learn gets a platform. Empathy We have a carefully curated culture that promotes 2 things: fun & fulfillment. Your welfare - personal, professional, mental, and physical - becomes our responsibility. From Fitness Thursdays to Learning Saturdays, we try to make you laugh & learn. Who are we? Lemon Yellow LLP is a user-centered UI/UX design agency, based out of Thane, Maharashtra. With international operations, an experienced mentorship, and a passionate team - we aim to design digital happiness. How do you reach us? Well, after you send in your application, it takes us 2-3 weeks to review it. Sometimes, not often, we might delay just a bit beyond that. This happens when our mailbox is flooded with applications. We promise we won’t ghost you, you’ll definitely hear from us. In the meantime, feel free to explore our official website.

How to get this job at Lydesign Co

  1. Don't rely on the portal. Cold applications for a role like Lead Copywriter (LY-CR07) land in a pile of hundreds. A direct, personalised message to the hiring manager or a referrer is the fastest way in.
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  3. Send tailored outreach. ResuMail drafts an email personalised to your resume and this role, then paces and schedules sends so you stay out of spam.
  4. Follow up. One polite nudge after 5–7 days roughly doubles reply rates — scheduled for you.

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