Role Overview
The
Innovation Manager
is the central orchestrator of new product creation and innovation for their assigned brand(s). This role bridges the
Category
,
Channel
, and
R&D teams
to conceptualize, validate, and launch differentiated products that drive growth. The incumbent will be directly
accountable for new product revenue
from SKUs launched within the last 12 months and
jointly accountable for product NPS and consumer ratings
post-launch.
They serve as the
network manager
for all ongoing new product development (NPD) projects, renovation initiatives, and product improvements across their brand, ensuring end-to-end coordination, consumer insight alignment, and on-time commercial readiness.
Key Responsibilities
1. New Product Development (NPD) & Innovation Pipeline
Drive end-to-end ownership of new product concepts — from consumer insight and formulation brief to pilot, validation, and launch readiness.
Translate brand strategy and whitespace opportunities into actionable innovation briefs.
Partner with R&D to ensure technical feasibility, cost targets, and sensory or performance superiority.
Work closely with Category & Channel teams to optimize product-market fit, pricing, and pack architecture.
2. Business Accountability
Deliver annual
innovation revenue targets
from products launched in the last 12 months.
Co-own
Product NPS and consumer ratings
, ensuring continuous improvement through data, reviews, and reformulation where required.
Track and report
launch performance metrics
, including velocity, repeat rate, ASP, and margin delivery.
3. Cross-Functional Leadership
Act as
Network Manager
for all ongoing NPDs, ensuring collaboration between R&D, Packaging, Regulatory, Supply Chain, and Category Marketing.
Manage project timelines, risk logs, and decision gates through structured innovation frameworks (e.g., Stage-Gate / 7-Day Validation).
Partner with Commercial and eCommerce teams for launch readiness across D2C, Marketplace, and Offline channels.
4. Consumer & Market Intelligence
Continuously scan emerging trends, ingredients, and formats (domestic and global) to feed the innovation funnel.
Work with the Consumer Insights team to validate product claims, benefits, and user experience.
Benchmark competitor launches, claims, and packaging for differentiation and speed-to-market advantage.
5. Governance & Documentation
Maintain up-to-date documentation of all innovation projects — stage status, costings, specifications, and regulatory dossiers.
Ensure smooth handover to Operations and Brand teams post-commercialization.
Key Metrics of Success
Innovation Revenue Contribution (% of total brand sales)
Number of successful SKUs launched and sustained beyond 6 months
Average Product NPS & Consumer Ratings (≥4.2 stars)
On-time Launch % and Validation Success Rate
Cost and Margin Adherence on NPDs
Ideal Candidate Profile
Around 5 years of experience in
Innovation, Product Development, or Brand Management
within FMCG / Nutraceuticals / Food & Beverage / Personal Care sectors.
Strong cross-functional coordination and project management skills.
Deep consumer empathy and data-driven decision-making approach.
Hands-on experience working with R&D, Packaging, or Manufacturing teams.
Exposure to D2C or eCommerce channels is preferred.
Entrepreneurial mindset, ownership bias, and high execution agility.
