Role Overview
We are seeking an experienced
Head of Marketing & Growth
to lead our B2C marketing. This role is pivotal in driving growth by creating and executing comprehensive marketing strategies aimed at lead generation and brand awareness across multiple channels. The ideal candidate will bring innovation, a data-driven mindset, and a passion for identifying and setting up new lead generation channels for our B2C business.
Key Responsibilities
Marketing Strategy: Development & Execution
Optimize both organic and paid marketing channels to meet business goals.
Align marketing efforts with overall business objectives and ensure measurable ROI on a monthly and quarterly basis.
Growth Marketing & Demand Generation
Develop and execute full-funnel growth strategies across paid, organic, referral, affiliates and community-driven channels.
Leverage growth loops and virality mechanics to enhance word-of-mouth acquisition.
Channel Management
Manage and enhance existing lead generation marketing channels such as search, social media, email, and partnerships.
Identify, test, and establish new lead generation channels.
Leverage innovative marketing tools and platforms to enhance efficiency and reach.
Strategic Partnerships & Business Expansion
I
dentify and execute B2C growth partnerships, including influencers, affiliates, and industry collaborations.
Expand Analytics Vidhya’s global reach through localized growth strategies in different markets.
Team Leadership
Mentor, lead and build a high-performing marketing team.
Foster collaboration with cross-functional teams to ensure seamless execution of marketing activities.
Performance Analytics, Market Research & Insights
Monitor, analyze, and report on campaign performance using data-driven insights.
Adjust strategies based on performance metrics to optimize results.
Stay updated on market trends, competitor activities, and consumer behavior to identify new marketing opportunities.
Conduct regular market analysis to refine targeting and positioning.
Brand Building
Strengthen Analytics Vidhya's brand presence through innovative marketing initiatives.
Ensure consistent messaging and brand alignment across all channels.
Key Qualifications
Educational Background
: Bachelor’s degree in STEM fields or Marketing/Business Administration (MBA preferred).
Experience
:
7+ years of relevant experience in B2C marketing, with a proven track record in B2C lead generation.
Experience in the EdTech industry or similar high-growth sectors is a plus.
Demonstrated ability to identify and set up new lead generation channels.
Demonstrated results that are aligned to business growth.
Skills
:
Expertise in both organic and paid marketing strategies (SEM, SEO, PPC, Social Media, Email Marketing, etc.).
Strong analytical skills and data-driven mindset with experience using marketing analytics tools.
Excellent leadership, communication, and team management abilities.
Creative problem-solving and decision-making skills.
What We Offer
Competitive compensation package and performance-based bonuses.
Opportunity to work with cutting-edge AI technologies in the edtech sector.
A dynamic, high performing and collaborative work environment.
Growth opportunities for leadership in a fast-paced, high-impact role.
