Why Reelo
In today’s customer centric world, it’s important for every business to market like the best brands in the world. As competition for customers’ attention increases, it has never been more important for small and mid-market F&B and retail businesses to have 360° view of the people that keep them in business. But collecting, understanding and taking action on customer data is riddled with market, resource, and technology challenges. Solving these challenges is why we get up in the morning.
Reelo is the new-age customer marketing platform for restaurant & retail businesses to grow their revenue, get more customers and build a stronger brand, in an incredibly simple manner.
We understand that it's easier than ever to start a restaurant & retail business, it’s harder than ever to grow it. Specifically, most of these businesses have two challenges with growth:
1. Getting people to make their first purchase.
2. Getting those people to come back and buy again (and again and again).
These businesses and their teams already have 1,000 things to do — wrestling with overly complicated marketing tools doesn’t need to get added to the list.
Our SaaS platform makes it fast & easy for businesses to understand more about their customers and continuously engage with them in a smart & automated way - making them look like a professional without the effort.
There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. For that, we’re building a strong, diverse team of curious, creative people who want to find purpose in their work and support each other in the process. If that sounds like you, we’d love to hear from you.
👉🏻 Read more on
https://www.reelo.io
Role Overview
The
Head of Finance
is a strategic leadership role responsible for overseeing all financial aspects of the company to drive growth and long-term sustainability. This role partners closely with the CEO and executive team to shape business strategy, implement scalable financial operations, and ensure sound financial management in alignment with SaaS business models.
You will play a pivotal role in managing revenue recognition, SaaS metrics (like MRR, ARR, CAC, LTV, churn, retention cohorts), investor relations, compliance, and cost optimization, all while enabling the company to scale effectively in a competitive environment.
What You’ll Be Doing
As a Head of the finance team, you’ll play a
pivotal role in building Reelo’s financial backbone
. You will own the
end-to-end finance function
and partner with leadership to ensure
financial health, investor confidence, and operational efficiency
.
Your responsibilities will include:
Financial Planning & Analysis (FP&A):
Build and maintain
budgets
,
forecasts
, and
long-term financial plans
Monitor financial performance vs. plan and provide actionable insights to leadership
Cash Flow & Working Capital Management:
Ensure optimal
cash flow planning
,
burn rate tracking
, and
fund utilization
Implement systems to improve
liquidity and cost control
Accounting, Compliance & Controls:
Oversee
bookkeeping
,
statutory compliance
(GST, TDS, Companies Act), and
audit processes
Review
internal controls
and build/update relevant controls to ensure adherence to financial governance
Process Building & Automation:
Set up
finance processes, policies, and systems
to scale business growth
Identify opportunities for
automation and efficiency improvement
Risk & Cost Management:
Evaluate financial risks, optimize cost structures, and enhance overall financial health
What You’ll Need to Have
Experience:
Strong exposure to
FP&A
,
corporate finance
,
budgeting
, and
investor reporting
Experience handling
compliance
,
taxation
, and
audit processes
Technical & Professional Skills:
Advanced
Excel & PowerPoint
skills with
attention to detail
Expertise in
financial modeling
,
cash flow planning
, and
scenario analysis
Strong communication skills for
stakeholder and investor engagement
Good to Have
· Worked in
startups, high-growth companies
, or
finance leadership
roles
Experience in
fundraising
,
working with VCs/PE firms
, or
managing due diligence
Knowledge of
automation tools
,
ERP systems
, and
startup finance best practices
Prior exposure to
cost optimization
and
scalable finance operations
Education
Professional Qualifications:
CA / CFA / CPA / CIMA
Management Degree:
MBA (Finance) from Tier 1 or Tier 2 B-School preferred
Personality Traits We Value
Self-starter, proactive, ambitious, and highly motivated
Ability to work under pressure in a
fast-paced startup environment
Strong problem-solving mindset and
hands-on execution capability
Excellent communication and stakeholder management skills
Willingness to travel for business engagements
Bonus Points For
Public speaking skills or thought leadership experience
Awards/recognitions in academic or extra-curricular fields
Passion for reading, business trends, and leadership development
Why Join Reelo?
Be part of a
fast-growing company
Build and lead the finance function at a rapidly scaling company
Work closely with founders and leadership
to drive strategic decisions
Location:
Ahmedabad
Experience:
Chartered Accountant with 8-10 years of experience
Reports to:
CEO
