Head of Digital Marketing

Role Overview We are looking for a Head of Digital Marketing from a D2C or EdTech environment who has built and scaled digital marketing functions from 0 to 1 . This leader will own ROI, performance marketing, brand growth, and lead generation , while building and managing a 4-member digital marketing team . This role requires a hands-on growth leader who understands high-velocity funnels, paid media at scale, and brand building in competitive consumer or EdTech markets . Key Responsibilities 1. 0–1 Digital Marketing Setup Build the digital marketing engine from scratch —strategy, tools, KPIs, attribution, and reporting. Define scalable growth and experimentation frameworks suited for D2C / EdTech funnels. Establish performance dashboards and governance. 2. Performance Marketing & ROI Ownership Own end-to-end marketing ROI, CAC, CPL, ROAS, LTV , and revenue attribution. Lead paid marketing across Google, Meta, YouTube, LinkedIn , and relevant EdTech/D2C platforms. Continuously optimize creatives, landing pages, and conversion journeys. 3. Lead Generation & Funnel Optimization Drive high-quality leads / enrollments / transactions aligned to revenue goals. Improve funnel metrics from impression → click → lead → conversion . Work closely with Sales / Counsellors / Growth teams to maximize conversion rates. 4. Brand & Growth Marketing Build and scale a strong digital brand presence in competitive markets. Oversee content, SEO, social, influencer, and video marketing . Balance performance-led growth with long-term brand equity . 5. Team Leadership Lead and mentor a 4-member digital marketing team (performance, content, SEO, creatives). Drive ownership, accountability, and a test-and-learn culture. Hire and scale the team as the function grows. 6. Cross-Functional Collaboration Partner with Product, Sales, Growth, and Leadership teams. Translate business goals into measurable digital outcomes . Present insights, ROI, and growth plans to leadership. Must-Have Experience 8–12 years in Digital Marketing , with D2C or EdTech background mandatory . Proven success in scaling digital marketing from early stage to growth . Strong hands-on experience in performance marketing and funnel optimization . Experience owning revenue-linked KPIs . Prior experience leading small to mid-sized teams . What Success Looks Like Predictable, scalable digital acquisition engine Strong ROI and cost-efficient growth Recognizable digital brand High-performing, outcome-driven marketing team