Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Roles & Responsibilities
We are seeking a Digital Analytics Manager to lead a multi-disciplinary analytics team supporting a global automotive client across the region. This role combines product ownership, experimentation, analytics implementation, and client relationship management. The successful candidate will deliver measurable impact by enabling data-driven decision making, optimizing digital experiences, and ensuring high-quality analytics practices.
• Data Management & Dashboarding – Act as product owner for the regional data warehousing and visualization platform. Provide accurate, actionable views into marketing activities to support regional and market decision making. Manage platform maintenance, user engagement, and development based on requirements. Define business requirements and translate them into actionable development plans. Lead a team of 2–3 developers, providing direction and prioritization. Collaborate with client and agency teams to address feedback and enhancement requests. Ensure data accuracy, platform reliability, and fitness for purpose. Ideal experience with: Snowflake, Adverity (data pipelines), Power BI.
• Experimentation – Drive optimization of marketing activities through website and CRM experimentation. Manage experimentation setup, hypothesis development, measurement, and impact estimation. Deliver reporting, monthly deep dives, and quarterly business reviews. Work hands-on in ideation and measurement to ensure experimentation delivers business outcomes. Lead a team of 3 supporting experimentation across website and CRM activities. Experience required: Proven background in experimentation and testing. Preferred: Familiarity with Adobe Target or equivalent tools (e.g., Optimizely).
• Website Analytics – Use Adobe Analytics to deliver customer journey analysis, feature analysis, and respond to market analytics requests. Operate within globally defined analytics plans and frameworks. Manage a small team of analysts, while remaining hands-on when needed. Collaborate with regional and market-level client and agency teams. Support data provision for a wide range of marketing and business use cases. Experience required: Adobe Analytics (essential).
• Analytics Implementation – Oversee analytics implementation, including measurement plan development, tagging QA, and media tag implementation. Owner of special projects such as migration to Adobe Web SDK from App Measurement and transition to event driven data layers. Manage a team of 2 responsible for this high-volume, detail-oriented workstream. Ensure all analytics follow global standards and market requirements, with accurate testing and validation. Experience required: working with or familiar with tag managers (ideally Adobe Launch).
• Team Management – Lead a team of 7 across multiple digital analytics disciplines. Plan and prioritize team workload across a high volume of requests. Provide professional development, mentoring, and career progression support. Jump into the detail when needed to guide or support team members. Maintain smooth communication and collaboration with both client and agency teams.
• Client Management – Manage senior-level client relationships across regional and market teams. Showcase team work, insights, and thought leadership in the analytics space. Clearly articulate the value and business impact of analytics initiatives. Handle a high volume of client-facing requests with professionalism and clarity. Deliver reporting and insights in formats tailored to different stakeholders.
Skills & Competencies:
• Strong background in digital analytics, experimentation, and marketing data.
• Hands-on expertise with Adobe Analytics and tag management software.
• Demonstrated success in experimentation/testing programs.
• Experience managing data platforms, visualization, and dashboards.
• Team leadership experience (managing multi-disciplinary analytics teams).
• Excellent communication and client management skills.
• Proven ability to define requirements and translate them into actionable plans.
• Familiarity with Adobe Target, Adobe Audience Manager, Adobe Launch, or equivalent platforms.
• Experience with Snowflake, Adverity, and Power BI, or equivalent tools.
• Exposure to CRM experimentation and measurement.
• Regional/global client leadership experience.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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