Hudle up! We're looking for a
Growth Manager
to join our team, both at work and at play! We take the work hard, play harder philosophy way too seriously out here. We're an ambitious bunch, we're hungry, and we've only just begun. Get ready to board the Hudle train as we prepare for the next step in our journey of taking our philosophy across the country!
About Hudle: At Hudle, work is literally Play! We are a sports tech company on a mission to enable 100 million Indians to play active sports as a way of life through a combination of cutting-edge technology and on-ground expertise. We are a fast-growing platform with the pioneer of Indian sport Ajinkya Rahane as brand ambassador.
Role Overview
This is a high-ownership growth role responsible for driving user acquisition, activation, and retention for the HUDLE app.
You will own the end-to-end growth funnel from paid acquisition to lifecycle engagement, working closely with product and marketing to improve conversion, retention, and overall user experience.
Success in this role will be defined by your ability to drive high-quality users who convert, return, and build habit on the platform.
Key Responsibilities
User Growth and Performance Marketing
Drive new user acquisition with a focus on quality installs and conversion to first booking
Own key growth levers including CAC, conversion rate, retention, and frequency (repeat bookings per user)
Align growth efforts with business priorities across cities and sports
Own and scale paid channels across Meta and Google (including app acquisition campaigns)
Allocate budgets based on CAC, conversion rates, and payback windows
Continuously optimise targeting, bidding, creatives, and funnel performance
Work closely with marketing to identify winning hooks, formats, and messaging
Build a continuous feedback loop between performance data and creative output
Ensure alignment between brand narrative and acquisition efficiency
CRM
Own and run the CRM stack end-to-end using relevant tools
Plan and execute lifecycle journeys across onboarding, activation, retention, and reactivation
Build and manage user segments and personalisation based on behaviour, sport preference, city, and booking history
Set up and run trigger-based and campaign-led communication flows, with clear hypotheses and measurable outcomes
Continuously optimise lifecycle performance to improve engagement, retention, and frequency
Funnel and Product Inputs
Identify conversion drop-offs across the funnel and partner with product to solve them
Improve install-to-booking conversion and overall user experience
Translate user behaviour and data into actionable product and UX improvements
Data and Experimentation
Build and run a structured experimentation roadmap across acquisition, creatives, and lifecycle
Analyse cohort behaviour and channel quality to guide decisions
Own attribution and measurement frameworks
What We Are Looking For
6 to 9 years of experience in growth or performance marketing within consumer internet, D2C, or e-commerce businesses
Demonstrated ownership of new user growth, and revenue outcomes, not just campaign execution
Strong analytical orientation with the ability to read cohorts, identify drop-offs, and translate insights into actions
Experience working closely with product and cross-functional teams to improve conversion and user experience
High ownership mindset with a bias for experimentation and first-principles thinking
Ability to operate in a fast-paced environment with clarity on priorities and business impact
