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Group Lead - Performance Marketing (Meta Ads & Google Ads)

at 8 Views

Hyderabad, India Manager Posted 2024-12-06

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About this role

About 8 Views 8 Views is a leading digital marketing agency in Hyderabad, empowering 300+ brands over the past 10+ years. Our 100+ strong team of experts has generated over ₹200 Million in revenue for our clients. We drive tangible results within a great work culture that fosters innovation, provides strong support, and encourages the freedom to experiment. Job Overview We're seeking a performance marketer with 3+ years agency experience (mandatory) to lead one of our performance marketing teams. Oversee a team of 2-4 associates, interns, and trainees on ops/reporting, while driving strategy, growth, retention, client meetings, escalations, and Meta/Google Ads mastery for your brand portfolio. Key Responsibilities Oversee campaign strategy, growth, retention, and performance across Meta Ads, Google Ads, and other platforms for your brand portfolio—ensuring scalable ROI and measurable results. Lead and mentor a team of 2-4 associates, interns, and trainees; delegate operational execution and reporting while fostering their skill development. Drive acquisition strategies, budget pacing, forecasting, and optimization to maximize client value. Collaborate with creative, content, strategy teams, and external stakeholders to craft high-impact ad assets and resolve escalations. Handle client meetings, reviews, presentations, and strategic discussions—translating data into actionable insights. Conduct A/B testing, deep-dive analysis, and performance reporting using tools like Google Analytics, GTM, Excel , and dashboards. Ensure flawless tracking setup (pixels, attribution) and stay ahead of industry trends, algorithm updates, and new tools. Requirements 3+ years in performance marketing at a digital marketing agency (mandatory—agency experience is critical for managing client expectations, tight deadlines, and multi-brand portfolios). Proven expertise optimizing Meta Ads and Google Ads c ampaigns with strong ROI track record. Demonstrated team leadership (even small teams) with ownership of strategy, growth, and escalations. Advanced analytical skills in Google Analytics, Excel, GTM, and dashboards; deep knowledge of attribution, segmentation, and funnel optimization. Hands-on experience with CRM platforms and marketing automation tools (mandatory). Excellent client-facing communication, presentation, and stakeholder coordination skills.

How to get this job at 8 Views

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