Create visual content: Design eye-catching graphics for posters, banners, social media posts, and ads to grab the audience's attention.
Develop branding: Craft consistent brand identity through logos, color schemes, and typography that represents the company's vision.
Write clear marketing copy to promote our products/services.
Prepare well-structured drafts using Content Management Systems.
Collaborate with sales team: Work closely with sales, to develop collateral and promotional
materials
Design layouts: Arrange elements like text, images, and shapes in visually appealing ways using
design software like Adobe Creative Suite.
Edit images: Manipulate and enhance photos to improve their quality or make them more
relevant to marketing campaigns.
Provide mockups: Create initial design drafts or mockups that communicate the design concept
to the marketing team and clients for feedback.
Manage deadlines: Ensure that all design projects are completed on schedule, working under
tight time constraints when needed.
Stay updated on trends: Continuously research and follow the latest design trends, ensuring the
company's marketing efforts remain competitive and up to date.
Research industry-related topics (combining online sources, interviews and studies) on L Squared
Product.
Identify customers’ needs and gaps in our content and recommend new topics.
QUALIFICATIONS AND EDUCATION REQUIREMENTS
Pro in use of design tools such as Adobe Creative Suite, color therapy etc.
Proven 2-3 Years of experience in advertising, Graphic designs, and Marketing.
Excellent communication, project management, and organizational skills.
Creative and proactive with a strong attention to detail
Experience with digital advertising platforms (Google Ads, Facebook Ads, etc.).
Knowledge of CRM tools (HubSpot, Salesforce, etc.).
Experience with design tools like Canva, Adobe Creative Suite, or similar.
Multi-task, organizational skills, maintain confidentiality.
Bachelor’s degree in marketing, English or related field.
Proven work experience as a Content Writer, Copywriter or similar role
Experience doing research using multiple sources
Excellent writing and editing skills in English
Hands-on experience with Content Management Systems (e.g. WordPress)
