Experience:
3 – 5 Years
Location:
100% Remote (WFH)
Target Market:
United States & Canada
Role Overview
We are looking for a high-performing Google Ads Specialist to spearhead our lead generation efforts in North America. Your mission is simple:
Maximize lead volume while minimizing Cost Per Acquisition (CPA).
You will be responsible for the end-to-end management of paid search campaigns, focusing on service-based lead generation. You must be an expert in identifying high-intent search patterns and building conversion-optimized pathways that turn clicks into qualified inquiries.
Key Responsibilities
Lead-Gen Strategy:
Design and execute search campaigns specifically built for lead capture (Service industries, B2B, or Professional Services).
Funnel Optimization:
Collaborate on landing page strategy to ensure high
Conversion Rates (CR)
. You must understand the relationship between ad copy and landing page "scent."
Advanced Bidding:
Manage complex bidding strategies (Target CPA, Maximize Conversions) tailored to the competitive US and Canadian landscapes.
Lead Quality Control:
Implement negative keyword strategies and audience exclusions to filter out "junk" leads and competitors.
Tracking Mastery:
Set up full-funnel tracking using
Google Tag Manager (GTM)
and
GA4
to track form fills, phone calls, and "thank you" page visits.
A/B Testing:
Rigorously test ad extensions, headlines, and lead forms to continuously drive down the CPL.
Technical Profile
Market Experience:
3+ years managing Lead Gen campaigns in the
US and Canada
(familiarity with regional zip codes, provinces, and local service intent).
Tool Stack:
Expert in
Google Ads Editor
,
GTM
,
Search Console
, and
Looker Studio
.
CRM Integration:
Experience passing lead data from Google Ads into CRMs like
HubSpot, Salesforce, or Zoho
via Zapier or direct integration.
Compliance:
Understanding of North American data privacy norms (TCPA, CASL) regarding lead collection.
Candidate Requirements
Language:
Native-level fluency in English; ability to write persuasive, localized ad copy for US and Canadian audiences.
Results-Oriented:
Ability to demonstrate a history of improving Lead Quality and Volume in previous roles.
Analytical:
Can look at a "Search Terms Report" and instantly identify wasted spend.
Communication:
Comfortable presenting weekly lead-gen reports and "Cost-per-Qualified-Lead" metrics to stakeholders.
What Success Looks Like
Consistent month-over-month decrease in
Cost Per Lead (CPL)
.
High
Quality Scores (8-10)
across primary lead-driving keywords.
Accurate attribution—knowing exactly which keyword drove which lead.
