Global Marketing Manager – B2B SaaS
Experience:
8–10 years
Reports to:
Marketing Director
Role Overview
This is a key role within the GTM team, working closely with sales, product, and leadership to shape how we go to market. You will drive
brand communications, events, partner marketing, and sales support
—with a strong focus on execution and business impact.
Role in the GTM Team
Act as a core member of the GTM team, aligning marketing with sales priorities
Work closely with leadership on key markets, accounts, and launches
Own marketing inputs that support pipeline and revenue goals
Key Responsibilities
Brand, Content & Messaging
Define positioning and keep messaging consistent across website and sales materials
Create core assets (decks, case studies, one-pagers, website content)
Translate product capabilities into clear customer value
Sales Support & Product Literature
Build and maintain sales and product materials (decks, brochures, case studies)
Support key deals with tailored content
Enable sales teams with clear, easy-to-use messaging
Competition and industry tracking
Events & Field Marketing
Plan and run events, roundtables, and webinars
Manage execution from planning to follow-up
Work with sales to engage key accounts
Partner Marketing
Work with partners on joint campaigns, events, and content
Support co-branded materials and announcements
Help drive pipeline through partner-led initiatives
Customer Advocacy
Manage presence on
G2 and Gartner Peer Insights
and drive reviews
Build case studies, testimonials, and customer references
Use customer proof across website, sales, and marketing
Required Experience
8–10 years in B2B tech or SaaS marketing
Strong experience in sales enablement and content
Experience working closely with sales and product teams
Preferred
Experience in global markets (US/Europe)
Exposure to enterprise SaaS or AI-led products
Experience working with partners like
AWS, SAP, Oracle, ServiceNow
Nice to Have
Experience in partner or alliances marketing
Digital brand building experience – community building
Exposure to partner-led programs
