Job Title:
General Manager – Brands
Location:
Gurugram
Function:
Brand Strategy / P&L Management / E-commerce
Experience: 12
+ Years
Scope:
Global Portfolio (Focus: Amazon US, Walmart, International Marketplaces)
Role Objective
You will take end-to-end ownership of a diverse portfolio of brands. You aren't just managing marketing; you are running a business unit. Your goal is to scale brand revenue while protecting EBITDA, ultimately preparing to take over leadership responsibilities for the brand aggregation division.
Key Responsibilities
P&L Ownership:
Manage the full Profit & Loss statement for assigned brands, ensuring growth in Top-line (Revenue) and Bottom-line (Contribution Margin).
Strategic Growth:
Develop and execute 1–3 year roadmaps for US-based brands, focusing on category expansion, SKU rationalization, and market penetration.
Marketplace Mastery:
Lead the strategy for
Amazon (FBA/FBM)
and
Walmart.com
, optimizing for SEO, Buy Box ownership, and high-conversion A+ content.
Performance Marketing:
Oversee multi-million dollar ad spends (Amazon PPC/DSP) with a hawk-eye focus on
ROAS
and
ACoS
.
Inventory & Supply Chain:
Collaborate with ops teams to ensure 99%+ in-stock rates for US warehouses, managing the nuances of cross-border logistics.
Succession Leadership:
Act as the acting lead in the VP's absence, managing cross-functional teams (Creative, Supply Chain, Tech) to ensure brand alignment.
The Ideal Candidate
Experience:
10–14 years in Ecommerce, ideally within a
Brand Aggregator (Thrasio-style)
or a high-growth D2C brand.
US Market Expertise:
Deep, hands-on experience with US consumer behavior and Amazon North America marketplaces is non-negotiable.
Analytical Rigor:
Ability to "speak in numbers"—must be comfortable with advanced Excel, data visualization (Tableau/PowerBI), and financial modeling.
Leadership:
Proven experience mentoring a team of Brand Managers or Category Specialists.
Education:
MBA from a Tier-1 or Tier-2 institute is preferred.
