About Medhavi Skills University
Medhavi Skills University (MSU) is a government-notified private State Skills University established under a State Act in Sikkim in 2021, dedicated to advancing quality skill-integrated higher education and entrepreneurship. Recognised by the UGC and aligned with the National Education Policy (NEP) 2020, MSU is a pioneer in converging the skilling ecosystem with formal higher education through its “Industry as Campus” model. The University collaborates extensively with industries and Skill Development Institutes to deliver work-integrated degree programs embedding structured on-the-job training within the curriculum. MSU is a recognised Awarding Body under NCVET, empanelled with DGT, and serves as an anchor university partner with NSDC and the PMU of NSDC International-collectively reinforcing its demand-driven, industry-co-led academic framework.Ranked 4th among India’s Top Skill Universities in the Outlook ICARE Rankings 2025 and supported by over 11 defence partnerships along with multiple national recognitions, MSU stands among India’s leading skill-integrated higher education institutions.
For more information, visit
https://www.msu.edu.in/
About Medhavi Group:
Established in 2013, Medhavi Group is a unified ecosystem comprising MSU and various skill- promoting organisations, dedicated to advancing skill development, vocational training, and industry-integrated higher education. With a strong outcome-driven approach, the Group has trained over 6
lakh learners, achieving more than 70% employability outcomes, and currently supports 20,000+ active students across its diverse programs. Medhavi Group continues to bridge the gap between education and employment by building scalable, industry-aligned talent pathways across India. Work Integrated Skill based Higher Education (WISE) is Medhavi’s flagship industry-integrated initiative built on the principle of “Industry as Campus.” It combines academic learning with structured on-the-job training, ensuring students graduate with real work experience and industry-ready skills. Through deep, outcome-driven partnerships with over 300+ leading industry and skill partners across 26+ sectors including Hyundai, Mahindra, IHG Group, Nephroplus, Barbeque Nation, Nexus Select Malls,ClassPlus, Tata Electronics, Marriott, ITC, and others- WISE enables learners to acquire role- specific competencies directly within live business environments. WISE creates a demand-driven talent pipeline for industries that enhances employability, improves workforce productivity, and bridges the industry skill gap.
For more information, visit
https://msu.edu.in/wise/
Role Overview:
Medhavi Skills University (MSU) is building the future of education, and we’re looking for someone who understands the future of search. You will be responsible for how MSU shows up across Google, AI platforms (ChatGPT, Gemini, Perplexity) and high-impact communities like Reddit and Quora. Your goal is simple but powerful –Make MSU discoverable, trusted and referenced everywhere students search or ask questions
Key Responsibilities:
1. Authority & Digital Presence Building
Build high-quality backlinks and brand mentions across relevant, authoritative platforms
Strengthen MSU’s topical authority and trust signals across the web
Identify opportunities for citations, partnerships and organic placements
2. AI Search Optimization (AEO & GEO)
Optimize MSU’s presence for AI-driven search engines like ChatGPT, Gemini and Perplexity
Ensure MSU content is structured, quotable and citation-friendly
Improve chances of MSU being recommended or referenced in AI-generated answers
3. Community-Led Growth
Build and manage MSU’s presence across platforms like Reddit, Quora, LinkedIn, and niche forums
Participate in conversations, answer questions, and drive authentic engagement
Identify trending discussions where MSU can add value and visibility
4. Online Reputation Management (ORM)
Monitor and manage MSU’s online sentiment and reviews
Strengthen positive brand perception across key platforms
Proactively address negative signals and build trust
5. Content Distribution & Promotion
Ensure every piece of content reaches the right audience across the right channels
Experiment with non-traditional distribution channels beyond social media
Collaborate with content and SEO teams to maximize reach and impact
6. Competitive & Trend Analysis
Track how competitors are building authority and visibility
Identify new growth channels, platforms, and content formats
Stay updated with AI search trends and evolving discovery patterns
7. Performance Tracking & Insights
Track metrics like
Backlinks and referring domains
Brand mentions and citations
Referral traffic and engagement
Visibility across communities and platforms
Turn data into actionable growth insights
Qualifications & Skills Required:
1 - 2 years of experience in SEO, content marketing, or digital growth
Strong understanding of off-page SEO, link building and outreach
Familiarity with Online Reputation Management (ORM)
Awareness of platforms like Reddit, Quora, LinkedIn, forums, etc.
Curiosity about AI search (AEO/GEO) and how discovery is evolving
Strong written communication skills and ability to engage meaningfully online
Analytical mindset with a bias for action
Tools You Might Use
Ahrefs, SEMrush, Moz or similar SEO tools
Google Search Console, Google Analytics
Community platforms (Reddit, Quora, LinkedIn)
AI tools for research and content enhancement
Bonus Points If You
Have experimented with AI tools for SEO or content distribution
Understand how AI models pick and cite sources
Have contributed to or grown communities online
Have worked in education, edtech or student-focused products
What We Offer
Opportunity to architect and scale a future-focused, industry-integrated higher educationecosystem.
Competitive compensation with performance-linked incentives.
Leadership role in a rapidly growing national skills and university platform.
A collaborative, mission-driven environment.
The opportunity to create a measurable impact on employability and workforcetransformation at scale.
How to Apply
Interested candidates should submit a resume and cover letter detailing their qualifications and experience at careers@msu.edu.in at earliest possible.
Medhavi Skills University is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
