Executive Producer - Content & Creative (Non-Fiction), Star Jalsha

Job Summary: This role will be responsible for selecting and shaping non-fiction content that will create significant business value, bring new consumers to the channel and add a freshness to the menu served on the channel. About the team: Star Jalsha is the #1 BGEC channel in India. It is known for its engaging content that resonates with the Bengali culture and traditions and is the creative powerhouse and source for many successful adaptations across other channels. The team is responsible for driving the creative engine, understanding consumers and society, reaching out to audiences driving traffic to the channel and for promoting shows, boosting awareness and encourage viewing.