Key Responsibilities:
Execute off-page SEO strategies including link building, outreach, and brand mentions
Identify and acquire high-quality backlinks from relevant and authoritative websites
Perform competitor backlink analysis and identify link-building opportunities
Manage directory submissions, social bookmarking, blog submissions, and forum postings
Conduct outreach campaigns for guest posting and collaborations
Monitor and analyze backlink profiles using SEO tools
Track, report, and improve domain authority and referral traffic
Ensure all SEO activities comply with search engine guidelines
Collaborate with the content team for anchor text and content optimization
Required Skills & Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field
1–3 years of experience in Off-Page SEO or Digital Marketing
Strong understanding of link-building techniques and SEO best practices
Familiarity with tools like Ahrefs, SEMrush, Moz.
Good communication and outreach skills
Analytical mindset with attention to detail