Key purpose of the job:
. The position is responsible for efficiently and effectively managing partners and ensuring increase in the walk-ins numbers, order booking and increase in sales revenue targets, unit sales and collections (within given budget and timelines) for the assigned project/s.
Key Accountabilities
Sales Value (Rs. Cr) and Volume achievement (Units) as per target. (Sales = Net Order Book)
Achieving Targeted Speed of Sales (Units Booked per month) from the assigned channels, contribution Margin to the site targets and achievement of planned targets
Increase in efficiency levels of the closing / walk in at the respective sites, tracking and monitoring of the same
To create and develop various new channels for increasing width and depth of channel distribution pipeline
To ensure constant tracking and response to competitor activity, specifically for the operating micro-market and
provide timely feedback as per market dynamics
Successfully liaison with various stakeholders and functions to improve individual site level channel activities and customer experience
Development and implementation of site plans and initiate BTL activities as required
Strategic
Focus heavily on channel development and create strong channel partnerships within the region.
To act as the critical link between various channels & closure managers, to develop robust customer walk-in.
To evaluate and optimize the effectiveness of channel sales at each site by intelligent identification, development and allocation of channels
Maintains accurate records for activities conducted and meetings done
To recommend & execute strategies to ensure uninterrupted walk-ins comprising of the right target group of customers for the specific project site/s assigned, from various channels
Operational
Managing all Channel related trackers and review mechanism ?
Developing direct as well as non-traditional channels
Developmental
Prepare and execute action plans for each allocated project for a weekly, monthly and quarterly basis in coordination with the Marketing team so that effective walk-ins and closures for the site is achieved
Knowledge Management
To design development and outreach activity for channels
Identify knowledge gaps, map & set trainings
Internal & External Interactions
Internal: Sales, Marketing, Engineering, Finance
External: Corporates, HNI Clients, Brokers, Property Consultants, Customers, Service partners
Eligibility, Education & Experience Requirement:
Graduate/ Post -Graduation in Marketing & Sales with 8-10 years of Real Estate industry exposure
Continuously demonstrated ability to achieve sales target through a network of Channel Partners.
Continuously demonstrated ability to empanel performing channel partners
Excellent Communication skills and a proactive attitude
