Email Marketing Specialist

<p><strong>Job Title:&nbsp;</strong>Email Marketing Specialist</p> <p><strong>Location: Noida, Uttar Pradesh, India</strong></p> <p><strong>Working Hours: US Shift (On-Site)</strong></p> <p><strong>Job Summary:</strong></p> <p>Results-driven Email Marketing Specialist with a strong background in developing and executing targeted email campaigns that drive engagement, conversions, and brand loyalty. Skilled in audience segmentation, A/B testing, automation workflows, and performance analytics. Adept at using platforms like Mailchimp, HubSpot, and <strong>Salesforce Marketing Cloud</strong> to deliver personalized content and optimize campaign ROI. Collaborates effectively with cross-functional teams to align email strategies with broader marketing goals. Passionate about leveraging data and creativity to craft compelling messages that resonate with diverse audiences.</p> <p><strong>Key Responsibilities</strong></p> <p><strong>Campaign Management:</strong></p> <ul> <li>Design, build, and deploy targeted email campaigns in Salesforce Marketing Cloud (including Journey Builder, Automation Studio, Email Studio).</li> <li>Develop segmented lists and personalization strategies to improve engagement and conversion.</li> </ul> <p><strong>Content &amp; Design:</strong></p> <ul> <li>Collaborate with the marketing team to create compelling copy and email templates that align with Greenstaff Medical’s brand.</li> <li>Ensure all communications are optimized for desktop and mobile.</li> </ul> <p><strong>Data &amp; Reporting:</strong></p> <ul> <li>Manage subscriber data, ensuring data hygiene and compliance.</li> <li>Track, analyze, and report on email performance metrics (open rates, CTR, conversions) and recommend optimizations.</li> </ul> <p><strong>Automation &amp; Workflows:</strong></p> <ul> <li>Build automated journeys for lead nurturing, candidate re-engagement, referral programs, and client outreach.</li> <li>Leverage dynamic content, personalization, and A/B testing to enhance campaign effectiveness.</li> </ul> <p><strong>Cross-Functional Collaboration:</strong></p> <ul> <li>Partner with recruitment and business development teams to align email campaigns with hiring needs and client acquisition goals.</li> <li>Support marketing initiatives across digital channels when needed.</li> </ul> <p><strong>Qualifications &amp; Skills</strong></p> <ul> <li>Proven experience as an&nbsp;<strong>Email Marketing Specialist</strong>&nbsp;or similar role, preferably in&nbsp;<strong>Salesforce Marketing Cloud</strong>.</li> <li>Strong understanding of email best practices, automation, deliverability, and compliance.</li> <li>Proficiency in HTML/CSS for email template editing.</li> <li>Data-driven mindset with strong analytical and reporting skills.</li> <li>Excellent written and verbal communication skills.</li> <li>Ability to work independently and manage multiple projects under tight deadlines.</li> </ul>