An Email Design & Campaign Specialist is responsible for developing, executing, and optimizing email campaigns that engage target audiences, build customer loyalty, and drive conversions. This role blends creative skills (design & development) with technical and analytical expertise (automation, segmentation, and performance tracking).
Email Design Operations
Design & build digital marketing responsive emails using Photoshop, Dreamweaver, and Email Marketing Tool – Salesforce Marketing Cloud & Adobe Campaign Management
Responsible for resizing, modifying the images and uploading the same on live emails
Expertise on Photoshop, Dreamweaver, HTML/ HTML5 CSS/ CSS3
Good knowledge in cross email accounts issues and debugging
Adept in online and traditional marketing and highly skilled in visual communications
Email Campaign Operations
End to end e-mail campaign management and coordination for e-mail, push & other customer touchpoints using marketing automation tools
Know how to use systems Salesforce Marketing Cloud, Adobe Campaign Management, Marketo
Managing on-time online editorial content publishing on related system (AWS, SalesForce, Marketo)
Customer profiling & audience building – using marketing automation tools and/or SQL
Understanding of marketing automation including e-mail design, responsive HTML coding, SQL query building, tracking and analysis of results
Providing training and assistance to stakeholders on Campaign Management systems ( (AWS, SalesForce, Marketo) and processes.
Conduct A/B testing on elements such as subject lines, content, imagery, and send times to optimize campaign performance and engagement rates.
Initiating translation process of campaigns and delivering them to all related parties for validation
Keep the track of deliveries with cost, deadline and supplier performance details in excel reports
Act as SME for related projects.
Aiding business to support additions and modifications of CRM content.
Ensures editorial content is published according to guidelines
Directing business on campaign content management process and workflows.
Experience
Proven experience in an email marketing or digital marketing role, typically 2+ years, with a track record of successful campaign management.
Technical Skills
Proficiency in email marketing platforms/automation tools (AWS, Salesforce Marketing Cloud, Marketo, IVALDI)
Basic knowledge of HTML and CSS for email customization and troubleshooting.
Experience with graphic design tools (Adobe Creative Suite) is a plus.
Masters/bachelor's degree in Computers, Marketing or a related field is typically required.
Proficiency in japanese language (good to have)
