Role purpose
Develop, implement and review marketing campaigns designed to achieve the growth and revenue goals of the Division
Support development and execution of campaigns across division for the asset per se.
Accountabilities
Business accountabilities
Lead the development and deployment of Division campaign strategy – both short term and long term.
Develop and monitor market intelligence, bring customer insights in the marketing plan.
Work closely with the commercial organization for leading campaign efforts both for the existing and for the new GTM locations.
Ensure that the sales force have the right and effective campaign tools to fulfill their job delivery in the marketplace through high visibility campaign
Support strong business contribution and profitable growth through judicious use of people and financial resources available.
Ensure crop campaigns are executed and derive synergies wherever possible.
Strong co-ordination with other employees in the commercial unit for effective business delivery.
Any other responsibilities as assigned by senior managers from time to time including Country/Division projects.
Critical Knowledge/skills/experience
10 -12 years of work experience with strong hold on sales and marketing principles, particularly around campaign mgmt and marketing communications
Understanding of agri and rural marketing concepts and methods
Proven track record in in sales and sales management
Proven leadership skills and line management experience
Proven track record in being a good team player and team management skills
Strong ability to understand customer needs, structure and business drivers
Coordination across functions, in particular with sales teams
Influencing capability at country and Division leadership level
Handling pressure of multiple campaigns in various regions of the division
Sets ambitious strategic goals
Communicates with impact
Leads change and holds ambiguity
Builds a culture of innovation
Focuses on customers
Manages for performance
Develops people, organization and self
Collaborates across boundaries
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
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