Key Responsibilities
Outbound Pipeline Creation
Own and scale outbound-first demand generation programs across email, LinkedIn, and digital channels
Build targeted account engagement strategies aligned to ICP and regional priorities
Drive consistent pipeline creation through structured, repeatable outbound plays
Partner with regional Sales teams to align outreach with account strategy
SDR and Inside Sales Alignment
Work closely with regional SDR and inside sales teams to align on messaging, sequencing, and campaign priorities
Design and enable outbound playbooks, cadences, and multi-touch engagement strategies
Improve key metrics, including connect rates, meeting conversion, and SAL quality
Act as the central coordination point between Marketing and SDR teams globally
Tradeshows and Event-Led Demand
Own strategy, planning, and pipeline outcomes for global tradeshows, conferences, and field events
Define event objectives, target account coverage, and expected pipeline contribution
Partner with regional Sales to drive pre-event outreach, meeting setting, and account activation
Orchestrate on-site execution, including executive meetings, roundtables, and hosted experiences
Build structured post-event follow-up programs to convert engagement into qualified opportunities
Track and optimize event-sourced and event-influenced pipeline and ROI
Partner Marketing and Ecosystem Demand
Develop and execute co-marketing programs with SI partners and technology alliances
Identify high-value partners (e.g., Socotra) to drive joint pipeline
Build joint campaigns including webinars, events, content, and outbound plays
Enable partners with messaging, assets, and plays to generate and convert demand
Track partner-sourced and partner-influenced pipeline and optimize ROI
Partner with Alliances and Sales teams to align on joint account targeting and execution
Digital Demand and LinkedIn Programs
Lead LinkedIn-centric demand generation (organic + paid) targeting key personas
Execute always-on email and nurture programs to support outbound efforts
Optimize landing pages, messaging, and CTAs to improve conversion
Run continuous experimentation to improve engagement and response rates
Campaign Execution and ABM Support
Support ABM programs through coordinated outbound and digital execution
Translate campaign themes into scalable outbound plays and sequences
Partner with Product Marketing to operationalize messaging into outreach
Analytics and Performance Management
Own funnel visibility from outreach to meeting to pipeline contribution
Build dashboards and reporting across CRM and marketing tools
Track performance across outbound, events, and partners to identify optimization opportunities
Drive a metrics-first approach to pipeline generation and campaign performance
Cross-Functional Collaboration
Partner with global Sales leaders to support pipeline goals and regional GTM priorities
Work with Marketing (content, product marketing, digital) to align campaigns and messaging
Collaborate with Alliances, SDR teams, and Sales to drive coordinated execution
Establish strong feedback loops across Marketing, Sales, SDRs, and partners
