Primary Responsibilities
Business Performance
Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required
Analyze monthly P&L and month-end reports, identify deviation from business plan goals
Work with Finance and team in preparation and management of the department’s budget and financial forecasts
Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department
Sales & Marketing
Conduct daily briefing with department on current key activities
Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel
Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence
Determine the effectiveness of existing programs and develop new strategies
Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments
Actively participates in sales presentations, property tours and customer meetings
Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
Participate in community and professional organizations to maintain high visibility and promote a positive image
Team Management
Interview, select and recruit direct reports
Identify and develop team members with potential
Conduct performance review and manages performance issues that arise within the management team
Constantly monitor team members performance, attitude and degree of professionalism
Work with Talent & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business
Conduct monthly departmental meetings
Other Responsibilities
Be fully conversant with hotel fire & life safety/emergency procedures
Attend all briefings, meetings and trainings as assigned by management
Maintain a high standard of personal appearance and hygiene at all times
Be aware of the hotel fire & life safety/emergency procedures
Perform other reasonable duties assigned by the assigned by the Management
Bachelor's degree in Hospitality Management, Business Administration, or related field
Minimum 7-10 years of experience in sales, with a proven track record of achieving and exceeding targets
Demonstrated ability to lead and develop high-performing sales teams
Strong strategic thinking and revenue management skills
Excellent negotiation and contract management abilities
Proficiency in customer relationship management (CRM) software and sales analytics tools
Advanced budgeting, forecasting, and financial analysis skills
Outstanding presentation and public speaking abilities
In-depth knowledge of the MICE industry, current trends, and best practices
Ability to multi-task, work well in stressful & high-pressure situations
Well-presented and professionally groomed at all times
