Job Description
Purpose of the role
To manage and drive the innovation strategy to meet customer needs and ensure the bank's long-term success and competitive edge.
Accountabilities
Execution of market research to understand customer needs, pain points, and emerging trends to support the analysis of profitability, market size and positioning for new products compared to existing offerings, and to identify opportunities for diversification to gain a competitive advantage.
Collaboration with stakeholders across departments and teams including marketing, sales, technology, engineers, designers etc to generate innovative and feasible product ideas and prototypes for testing aligned with customer needs and strategic goals.
Development of concepts and specifications which define features, functionalities, target market, user interface, technical specifications and potential revenue models of new products.
Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product before launch.
Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively.
Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess the product's performance against set goals.
Vice President Expectations
To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
Manage and mitigate risks through assessment, in support of the control and governance agenda.
Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
Adopt and include the outcomes of extensive research in problem solving processes.
Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
Embark on a transformative journey as a
Digital Product Manager -VP
at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionize our digital offerings, ensuring unapparelled customer experiences
The AI Banking Companion Product Development Manager is accountable for supporting the
definition,
delivery
and evolution of Barclays UK’s AI
‑
powered conversational banking companion, embedded across the mobile app and digital servicing ecosystem.
The role provides delivery
‑
focused product ownership for the AI Banking Companion
(AIBC).
T
he AIBC is Barclays’ strategic digital help capability, designed to support customers with clear guidance,
self
‑
service
and task fulfilment across the mobile app and digital channels.
It brings together unified help experiences, generative
AI
‑
powered
answers and emerging agentic
AI
capabilities to reduce customer effort, improve digital
self
‑
serve
and safely automate
high
‑
volume
servicing needs. AIBC is delivered through a phased roadmap, ensuring customer trust, platform resilience and regulatory compliance as AI capability evolves.
Operating in close partnership with UK
‑
based Product Owners, this role is a delivery
‑
focused
Product
development manager
embedded alongside the Pune engineering teams, responsible for translating product strategy and requirements into clear delivery plans, prioritised
Feature
backlogs
and predictable releases. By providing on
‑
the
‑
ground technical ownership of delivery execution, the role complements UK Product Owners who focus on customer journey evolution, digital
strategy
and proposition shaping, while working closely with engineering, design, data,
operations
and risk teams to ensure platform stability and efficient execution.
What
You’ll
Be Doing
Product Vision, Strategy & Product Ownership
Support the evolution of the AI Banking Companion product vision and roadmap, enabling delivery against strategy and priorities.
Work closely with UK Journey
and Product
Owners, Strategy, Engineering, Design, Data, Research, Customer
Care
and
control function
partners.
Own product delivery alignment to agreed success measures and OKRs aligned to the Customer & Digital
(and BUK)
scorecard.
Translate product strategy into clear epics,
stories
and acceptance criteria, supporting prioritisation, backlog
readiness
and sprint execution in alignment with UK Product Owners
O
rchestrate releases including
digital,
operational readiness
and
benefit realisation.
Collaborate closely with Pune engineers, developers,
architects
and QA to rapidly resolve issues and ensure efficient sprint execution and predictable delivery outcomes
.
Customer
‑
Led Discovery & Experience Design
Support delivery against real customer needs, intents and moments that matter, particularly high
‑
stress or high
‑
frequency servicing
or income generating
scenarios.
Contribute to discovery activities with Design and Research, supporting testing, pilots and beta releases from a delivery and feasibility perspective.
Governance, Risk & Controls
Support AI risk management execution, ensuring delivery adheres to
Consumer Duty requirements
, p
rivacy and data
‑
handling standards
and m
odel risk, control
observability
and explainability expectations
.
Provide transparent delivery reporting on progress, risks,
dependencies
and operational issues.
Support trade
‑
off discussions by
providing
SME
insight.
Contribute to
shaping
future AI operating models
.
Business Value & Impact
Deliver s
ignificant reduction in customer effort and servicing friction
, i
mproved digital containment and
self-serve
resolution
Lead on
experimentation and innovation through AI enabled delivery
Lead delivery of
scalable foundation for future AI driven change across app and digital customer channels
Improved delivery velocity through closer alignment with engineering teams.
Skills & Experience
-
Essential
Proven senior experience in digital product ownership or product development
.
Strong delivery
track record
contributing to customer
‑
facing digital products at scale.
Solid understanding of customer journeys, servicing models and digital
CX
design.
Experience working closely with engineering, architecture,
data
and control teams.
Highly Valued
Excellent stakeholder management and structured communication skills.
Hands
‑
on experience supporting AI (Generative and/or Agentic) product delivery, including conversational assistants or automation.
Understanding of RAG
‑
based architectures, content strategies and AI governance from a delivery and implementation perspective.
Experience supporting pilots, phased
rollouts
and test
‑
and
‑
learn programmes.
Awareness of cost
‑
to
‑
serve drivers,
volumes
and digital deflection metrics.
You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.
The role is based out pune .
