About MyClassboard:
MyClassboard is a comprehensive school management software platform designed to simplify and streamline school operations. We serve thousands of schools across India and abroad, offering innovative solutions to drive digital transformation in the education sector.
Role Summary:
We are looking for a passionate and results-driven
Digital Marketing Specialist
to manage all digital marketing efforts including SEO, SEM, social media, email marketing, and lead generation campaigns. The ideal candidate should be creative, analytical, and experienced in executing data-backed strategies that drive online presence and customer acquisition.
Key Responsibilities:
SEO & SEM:
Implement and manage
on-page and off-page SEO
strategies.
Run and optimize
Google Ads (Search, Display, YouTube)
and
Meta Ads
(Facebook/Instagram).
Perform keyword research and competitor analysis.
Social Media Marketing:
Plan and execute campaigns on platforms like LinkedIn, Facebook, Instagram, and YouTube.
Monitor engagement, reach, and conversions from social campaigns.
Email Marketing:
Create, schedule, and manage email campaigns (newsletters, promotional emails, follow-ups).
Analyze open rates, CTRs, and optimize for performance.
Content Marketing:
Collaborate with content writers and designers to create landing pages, blog posts, creatives, etc.
Ensure content aligns with SEO best practices and campaign objectives.
Analytics & Reporting:
Use
Google Analytics, Search Console, and other tools
to track and report on website performance and campaign ROI.
Provide insights and recommendations for continuous improvement.
Requirements:
Bachelor’s or Master’s degree in Marketing, Business, or a related field.
3-5 years of proven experience in digital marketing roles.
Proficiency in
Google Ads, Google Analytics, SEO tools (Ahrefs, SEMrush, etc.), Email Marketing tools
, and
Social Media Platforms
.
Strong analytical, communication, and project management skills.
Experience in the EdTech industry or SaaS industry is a plus.
