Company Profile:
Flentas is a leading
cloud
‑
native consulting company
and
AWS Advanced Consulting Partner
, helping startups, SMEs, and enterprises drive
digital transformation using AWS and modern cloud architectures
. We specialize in
cloud migration, modernization, managed services, DevOps, data & analytics, and Generative AI
, serving clients across
India, the Middle East, and the US
. This role is critical to scaling our
cloud
‑
focused demand
‑
generation engine
, building high‑quality B2B leads and executive engagement across the cloud‑services funnel.
Job Title:
Digital Marketing Manager – Cloud & Lead Generation
Location:
Mumbai, Maharashtra | Reports to: Head of Marketing
Department:
Marketing & Growth
Key Objectives of the Role
:
Build and scale a
performance
‑
driven digital
‑
marketing pipeline
for cloud‑focused audiences (CTOs, CTOs, DevOps leads, Cloud Architects).
Own end‑to‑end
lead
‑
generation campaigns
for cloud migration, modernization, and AWS‑related services.
Strengthen collaboration with
AWS marketing and partner teams
to align campaigns and co‑create demand.
Elevate Flentas’
brand presence and thought leadership
in the cloud ecosystem via digital channels and events.
Core Responsibilities:
1. Email & Drip Marketing
Design, build, and optimize
multi
‑
stage drip
‑
email campaigns
in
Mailchimp and HubSpot
for leads at different stages (awareness → consideration → decision). Manage
segmented email lists
, lifecycle nurture tracks, and re‑engagement flows for cloud‑migration, webinar, and event leads.
Analyze open rates, click‑throughs, and conversion performance; refine copy, timing, and segmentation for better MQL‑to‑SQL conversion.
2. Performance & Paid Marketing
Plan and manage
Google Ads (Search, Display, Performance Max)
and
LinkedIn Ads
campaigns focused on cloud‑services keywords, AWS migration, DevOps, and modernization. Set up audience‑based campaigns for
ABM (Account
‑
Based Marketing)
targeting senior tech executives in priority markets (India, MEA, global startups). Monitor KPIs:
CPL, CAC, ROAS, lead quality, and influence on pipeline
; align budgets and bids with quarterly revenue goals.
3. HubSpot CRM & Marketing Automation
Act as the
primary HubSpot power user
for marketing operations: workflows, lead scoring, forms, CTAs, and landing‑page integrations.
Ensure tight sync between
marketing and sales
(e.g., lead hand‑off, activity tracking, and pipeline reporting).
Build and refine
marketing attribution models
using HubSpot + Google Analytics to show campaign impact.
4. Social Media & Content Marketing
Own
social media strategy
for
www.flentas.com,
focusing on
LinkedIn, Facebook, Instagram and Twitter/X
for cloud‑services thought leadership.
Coordinate with content and sales teams to
amplify case studies, AWS
‑
migration stories, and cloud
‑
modernization insights
.
Plan and execute
organic and paid social campaigns
around webinars, E-Books, events, and product launches.
5. Events, Webinars & Workshops
Plan and manage
third
‑
party events, company roundtables, and cloud
‑
focused workshops
(including speaker coordination, registration, and follow‑up).
Lead end‑to‑end
webinar production
using
Zoom and HubSpot
: concept, invites, registration, live moderation, and post‑webinar nurture.
Track event‑driven KPIs:
registrations, attendance, conversations, and pipeline sourced/attributed to events
.
6. Cloud
‑
Marketing & AWS Collaboration
Bring a
clear understanding of cloud marketing
(AWS migration, modernization, FinOps, managed services) to design relevant messaging and campaigns.
Regularly engage with
AWS marketing and partner teams
to align on campaigns, co‑host webinars, and leverage AWS‑led demand programs.
Translate technical cloud concepts into
simple, compelling customer
‑
centric narratives
for digital assets.
Required Tools & Technical Skills
The candidate must be proficient in the following tools:
Email & CRM:
Mailchimp
HubSpot (Marketing Hub, CRM, Workflows, Reporting)
Webinar & Events:
Zoom (Webinars, Events)
Analytics & Tagging:
Google Analytics 4
Google Tag Manager
Performance Ads:
Google Ads
LinkedIn Ads
LinkedIn Sales Navigator
Bonus:
Experience with other marketing‑automation or analytics tools (e.g., LinkedIn Campaign Manager, GA4 custom dashboards) is a plus.
Experience & Qualifications
Essential:
5+ years of experience in
digital marketing
, preferably in
B2B tech, SaaS, or cloud services
.
Strong hands‑on experience in:
Drip email campaigns
and marketing automation
Performance marketing (Google Ads + LinkedIn Ads)
HubSpot CRM for marketing operations
Social media marketing
for B2B brands
Demonstrated experience managing:
Third
‑
party events, company roundtables, and workshops
Webinars
end‑to‑end (from planning to follow‑up nurture)
Solid understanding of
cloud marketing
and
lead
‑
generation strategies
for complex B2B services.
Comfortable discussing cloud‑services positioning and campaigns with
AWS marketing teams
.
Preferred (Nice to Have):
Prior experience in a
cloud company or AWS
‑
focused partner
environment.
Experience running
ABM campaigns
for enterprise tech buyers.
Familiarity with
A/B testing for landing pages, CTAs, and email flows
.
Background in
B2B tech marketing content
(e‑books, PR‑style articles, case‑study‑driven assets).
