Team: Growth Marketing | myHQ
Location: Bangalore
About myHQ
myHQ is India’s largest flexible workspace solutions platform. We empower today’s workforce with the freedom to work from anywhere via our tech-driven workspace products – day passes, meeting rooms, managed offices, and enterprise leasing solutions. With 1500+ workspaces across 10+ cities, we’ve served over 100,000 professionals and businesses.
Backed by ANAROCK, one of India’s largest real estate consultancies, we’re now scaling across the country with a strong focus on enterprise growth and product-led acquisition.
Why this role exists
Digital already drives a large part of our pipeline.
But scale brings a new problem: quality > quantity.
We’re looking for a senior owner who treats digital acquisition as a business function, not a collection of channels.
This role exists to:
● Build predictable inbound demand
● Scale enterprise-quality leads
● Make smart bets across paid, organic, and platform-led acquisition
● Ensure every rupee spent or page published ties back to revenue
Key Responsibilities
End-to-End Digital Demand
● Own all digital lead-generation channels, organic and inorganic:
○ SEO
○ Paid Search (Google)
○ Paid Social (Meta, LinkedIn, etc.)
○ Marketplaces & third-party platforms
○ Organic content & distribution
● Define channel-wise roles across funnel stages (discovery → intent → conversion).
● Set and own clear growth OKRs: leads, CAC, lead quality, pipeline contribution.
Performance Marketing (Paid Channels)
● Own and scale paid acquisition across:
○ Google Search
○ Meta (Facebook & Instagram)
○ LinkedIn and other relevant B2B platforms
● Decide where paid makes sense and where it doesn’t.
● Drive:
○ Audience & intent segmentation
○ Landing page & funnel optimisation
○ Budget allocation based on ROI, not channel bias
● Reduce dependence on low-quality or brand-only traffic.
Organic Growth & Compounding Channels
● Own SEO as a long-term growth moat (tech, content, authority).
● Build organic demand via:
○ Search-led content
○ Programmatic pages (cities, categories, use cases)
○ Local SEO and platform presence
● Ensure organic efforts compound and lower blended CAC over time.
Platform-Led & Experimentation Channels
● Identify and test new lead-gen surfaces:
○ Aggregators
○ Listing platforms
○ Partnerships with demand marketplaces
● Run rapid experiments to validate:
○ Channel viability
○ Lead quality
○ Scalability
● Kill what doesn’t work - quickly.
Who you are
● 5–7 years of experience owning digital growth in high-growth companies.
● Hands-on across multiple acquisition channels, not just one.
● Comfortable switching between:
○ Strategy and execution
○ Experimentation and optimisation
● Strong understanding of:
○ Performance marketing fundamentals
○ SEO and organic growth levers
○ Funnels, attribution, and CAC
