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Demand Generation Specialist

at FOUND

Gurugram, India Mid Posted 2026-02-06

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About this role

About Recur Club We’re building the category-defining brand for business debt. Recur Club is India’s first AI-native debt marketplace, reimagining how businesses access capital. We empower founders by connecting them directly with lenders through a technology-first, agent-driven ecosystem that removes friction from the traditional debt process. Our platform leverages AI to automate underwriting, match businesses with the right capital partners, and drastically reduce turnaround time. When a founder, CFO, or lender thinks about debt capital or a business loan, we want them to instinctively “Think Recur, when They Think Debt.” You’ll work directly with the Founder and lead a lean, high-impact team of 4. You’ll own the outbound growth engine end-to-end — from account selection to revenue impact — using a mix of ABM, large-scale list creation, sales enablement, and AI-native personalised nurturing journeys. This is not a brand-only role. You’ll be accountable for pipeline quality, conversion, and revenue influence. What You’ll Do 1. Own the full-funnel outbound growth engine Run and optimise the entire outbound funnel — account selection, engagement, nurturing, and conversion. Own targets across ABM performance and pipeline influence. Design automated, scalable journeys while keeping storytelling, tone, and brand voice deeply human. 2. Build and operate large-scale outbound programs Create and manage high-quality outbound lists using research, scraping, enrichment, and segmentation. Partner closely with Sales and the Founder to ensure outbound marketing drives qualified opportunities and revenue, not vanity metrics. Continuously refine ICPs, personas, and account prioritisation. 3. Lead scoring, routing, and conversion optimisation Design and own a lead-scoring and prioritisation engine across inbound and outbound. Ensure the right leads reach the right sales reps at the right time. Work with Sales to improve follow-up speed, messaging relevance, and conversion rates. 4. Use AI as a force multiplier (not a gimmick) Apply AI to scale personalised nurturing, research, and account intelligence. Use AI workflows for content repurposing, personalised messaging, video snippets, and lead enrichment. Constantly experiment with AI tools to improve efficiency, relevance, and response rates — while keeping quality high. You might be a fit if: You bring 4+ years of B2B marketing experience (fintech is a plus) and have owned revenue-linked KPIs, not just campaigns. You’re comfortable operating across brand, content, demand generation, and sales enablement, and can balance long-term brand building with short-term pipeline impact. You actively use AI as a productivity and leverage tool — for research, content creation, and nurturing — while keeping strategy, judgment, and creativity firmly human-led. You enjoy working hands-on with founders, product, and sales teams in a fast-moving, high-ownership, early-stage environment.

How to get this job at FOUND

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  3. Send tailored outreach. ResuMail drafts an email personalised to your resume and this role, then paces and schedules sends so you stay out of spam.
  4. Follow up. One polite nudge after 5–7 days roughly doubles reply rates — scheduled for you.

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