Job Title: Demand Generation Manager
Department: Marketing
Reports To: Digital Marketing & Operations Director
Location: India
Working Model: 4–5 hour overlap with U.S. team
Job Summary:
The Demand Generation Manager owns the end-to-end execution of digital demand programs supporting global GTM initiatives. This role serves as the execution engine for campaigns across email, paid media, nurtures, and landing pages, ensuring consistent delivery, optimization, and reporting.
This role works closely with ABM and Product Marketing to operationalize messaging at scale and requires regular overlap with US business hours.
Key Responsibilities:
Build, launch, and optimize digital campaigns across email, paid, nurtures, and landing pages
Own end-to-end execution of demand gen programs with minimal supervision
Collaborate with ABM and Product Marketing to operationalize targeted messaging
Manage HubSpot workflows, and campaign setup
Produce campaign performance reporting and optimization recommendations
Support and guide junior India-based team members on execution tasks
Ensure repeatable, documented campaign processes
Maintain delivery cadence aligned with US-based marketing rhythms
Required Skills & Experience:
5+ years of B2B demand generation or digital marketing experience
Strong hands-on experience with:
HubSpot
Salesforce
Demandbase
WordPress
Proven experience executing global campaigns
Strong documentation, QA, and operational discipline
Willingness and ability to overlap with US working hours
Preferred Qualifications:
Experience supporting enterprise or ABM-led GTM motions
Familiarity with long-cycle sales environments
Experience working with US-based stakeholders
