About The Role:
The D2C Manager will own and drive Dyson India’s direct-to-consumer ecommerce business (Dyson.in), ensuring best-in-class customer experience, revenue growth, and operational excellence. This role will be responsible for managing the end-to-end online business including website performance, merchandising, digital marketing coordination, conversion optimization, and customer lifecycle management.
Key Responsibilities
1. Business Ownership & Revenue Growth
Own P&L for Dyson.in and deliver monthly/quarterly revenue targets
Drive traffic, conversion, and AOV (Average Order Value) growth
Identify growth levers across acquisition, retention, and upsell
Monitor performance dashboards and optimize KPIs (CVR, CAC, LTV, ROAS)
2. Website & Ecommerce Management
Manage day-to-day operations of Dyson.in (content, UX, product listings, pricing)
Ensure best-in-class user experience across mobile and desktop
Work closely with global and regional teams for CMS updates and site enhancements
Optimize landing pages for launches, campaigns, and conversions
3. Digital Marketing & Traffic Acquisition
Collaborate with performance marketing teams on paid channels (Google, Meta, Affiliates)
Ensure alignment between campaigns and website journeys
Drive SEO, organic traffic growth, and content strategy
Plan and execute promotional calendars and sale events
4. Conversion Rate Optimization (CRO)
Analyze user behavior using analytics tools (GA4, Hotjar, etc.)
Implement A/B testing strategies to improve funnel conversion
Identify drop-offs and optimize product pages, checkout flow, and UX
Improve onsite search, navigation, and personalization
5. Product & Merchandising
Lead product assortment planning for D2C channel
Optimize product categorization, bundling, and upselling strategies
Launch new products and ensure accurate content, pricing, and availability
Manage inventory visibility and demand planning with supply teams
6. Customer Experience & Lifecycle Marketing
Enhance end-to-end customer journey (pre-purchase to post-purchase)
Drive customer retention via CRM (Email, WhatsApp, loyalty programs)
Improve NPS, reviews, and customer satisfaction metrics
Work with customer support to resolve issues and drive insights
7. Cross-functional Collaboration
Partner with marketing, supply chain, customer service, and global ecommerce teams
Work with tech teams on integrations, site speed, and technical improvements
Coordinate with marketplace teams to avoid channel conflicts and ensure pricing parity
8. Data & Reporting
Track and report weekly/monthly performance KPIs
Generate actionable insights and recommend business strategies
Forecast demand and sales performance
About You:
Experience
6–8+ years in ecommerce/D2C roles (preferably premium/lifestyle/consumer electronics)
Strong experience managing brand-owned websites
Core Skills
Strong understanding of ecommerce metrics (CVR, CAC, LTV, AOV)
Hands-on experience with analytics tools (GA4, Adobe Analytics, etc.)
Experience with CMS platforms (Shopify, Salesforce Commerce Cloud, etc.)
Data-driven decision making and strong analytical mindset
Behavioral Competencies
Ownership mindset with strong business acumen
Customer-first thinking
Ability to work in a fast-paced, matrix organization
Strong communication and stakeholder management skills
Preferred Qualifications
Experience working with premium or luxury brands
Prior experience in high-growth D2C environments
Knowledge of CRO tools and experimentation frameworks
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
