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<h1><strong>Customer Marketing & Advocacy Associate</strong></h1>
<p><strong>Location:</strong> Pune, Baner<br><strong>Working Hours: 3pm-11pm IST</strong><strong><br></strong><strong>Reports to:</strong> Senior Customer Marketing Manager</p>
<h2><strong>Role Overview</strong></h2>
<p>The Customer Marketing & Advocacy Associate will support the Senior Customer Marketing Manager in executing scalable customer marketing programs that drive expansion pipeline, improve win rates, and elevate customer experience.</p>
<p>This is an execution-focused, highly organized role responsible for operationalizing customer advocacy programs, managing customer proof assets, supporting lifecycle campaigns, and ensuring flawless delivery of customer marketing initiatives across Sales, Marketing, and Customer Success.</p>
<p>This role is ideal for someone who thrives on execution excellence and turning strategy into repeatable programs.</p>
<h2><strong>Key Responsibilities</strong></h2>
<h3><strong>1. Customer Advocacy & Proof Program Execution</strong></h3>
<ul>
<li>Support modernization and operational scaling of customer advocacy programs, including references, reviews, success stories, and awards.</li>
<li>Lead execution of third-party review programs (e.g., G2, Gartner Peer Insights), including:</li>
<ul>
<li>Campaign planning and launch coordination</li>
<li>Outreach workflows and tracking</li>
<li>Reporting and performance analysis</li>
<li>Customer insight documentation and distribution</li>
</ul>
<li>Maintain accurate tracking of advocates, participation history, and engagement activity.</li>
<li>Support activation of customer awards, analyst quotes, and industry recognitions.</li>
</ul>
<h3><strong>2. Customer Proof Asset Management</strong></h3>
<ul>
<li>Maintain a centralized, organized repository of:</li>
<ul>
<li>Case studies</li>
<li>Testimonials</li>
<li>Video stories</li>
<li>Quotes</li>
<li>Customer references</li>
</ul>
<li>Ensure customer proof is:</li>
<ul>
<li>Discoverable</li>
<li>Up to date</li>
<li>Mapped to persona, industry, product, and use case</li>
</ul>
<li>Enable Sales and Customer Success with easy access to relevant proof for active opportunities and expansion conversations.</li>
<li>Partner with Content to refresh and repackage customer proof for use across campaigns.</li>
</ul>
<h3><strong>3. Customer Lifecycle & Expansion Campaign Support</strong></h3>
<ul>
<li>Build and launch lifecycle and email campaigns focused on:</li>
<ul>
<li>Adoption</li>
<li>Engagement</li>
<li>Cross-sell</li>
<li>Upsell</li>
<li>Expansion</li>
</ul>
<li>Support development of customer-facing campaign journeys in marketing automation platforms.</li>
<li>Partner with Demand Gen/Digital to activate customer campaigns grounded in real customer outcomes.</li>
<li>Assist in building scalable customer expansion plays using proof-driven messaging.</li>
</ul>
<h3><strong>4. Sales & Customer Success Enablement Support</strong></h3>
<ul>
<li>Help develop and distribute playbooks and proof-based assets that support:</li>
<ul>
<li>Renewal conversations</li>
<li>Cross-sell and upsell motions</li>
<li>Competitive deals</li>
</ul>
<li>Support reference matching and coordination requests from Sales.</li>
<li>Ensure advocacy assets are aligned to revenue priorities.</li>
</ul>
<h3><strong>5. Campaign Reporting & Operational Excellence</strong></h3>
<ul>
<li>Track and report on:</li>
<ul>
<li>Review program performance</li>
<li>Lifecycle campaign engagement</li>
<li>Advocacy participation</li>
<li>Campaign-driven expansion signals</li>
</ul>
<li>Identify optimization opportunities and support implementation.</li>
<li>Maintain strong operational rigor across:</li>
<ul>
<li>Timelines</li>
<li>QA</li>
<li>Documentation</li>
<li>Workflow management</li>
<li>Stakeholder communication</li>
</ul>
</ul>
<h2><strong>Qualifications</strong></h2>
<ul>
<li>2–4 years experience in customer marketing, lifecycle marketing, or relevant.</li>
<li>Experience supporting advocacy, review, or reference programs required.</li>
<li>Strong organizational skills and attention to detail.</li>
<li>Comfortable working in marketing automation and CRM systems (e.g., Marketo, Salesforce, Userevidence, HubSpot, etc.).</li>
<li>Analytical mindset with ability to interpret campaign performance data.</li>
<li>Excellent written and verbal communication skills.</li>
<li>Experience supporting cross-functional stakeholders in Sales and Customer Success environments.</li>
</ul>
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