Objective –
Work closely with the
CRM team as a data analyst to analyze customer data, build meaningful metrics
and models, and deliver actionable insights that drive campaign optimization,
customer engagement, and business growth.
Deliverables –
·
Descriptive and Diagnostic Insights
·
Creating Power Bi/Tableau Dashboards
·
Developing Python Algorithms
·
Providing Data for Campaigns
Measure of Success
– Delivering Insights
and Creating Dashboards/ML Models
Roles
& Responsibilities
·
Work on
CLM
and remarketing
as a core project area
·
Support and
scale
CRM automation initiatives
across channels
·
Collaborate
closely with
Design, Content, MoEngage, and Operations teams
for:
o
Launching CRM journeys
o
Maintaining process and execution efficiency
·
Own
daily
reporting
:
o
Automation report
o
Target vs Achievement tracking
o
Identify gaps, insights, and recommend
interventions based on data
Requirements
·
Hands-on
experience with
SQL
(mandatory)
·
Experience with
Tableau
or other analytical/visualization tools (good to have)
·
Strong
analytical
and problem-solving skills
·
Understanding
of
cohort analysis
·
Prior exposure
to
CLM / CRM
is a plus
·
Strong
marketing
intuition / knack
·
Basic
understanding of
e-commerce terminology and metrics
such as:
o
Burn
o
ROAS
o
Efficiency metrics
Who
Should Apply
·
Someone who
enjoys
working with data but also understands marketing impact
·
Curious,
proactive, and comfortable working with multiple stakeholders
·
Looking for
hands-on
exposure
Duration: 3-4 months
Location: Mumbai (This is a strictly work from office role.)
