Region
INDIA
Job Holder -
CRM Executive
Geographical Scope
INDIA
Responsibilities:
1. Database Acquisition & Management:
o Multi-Channel Data Sourcing: Strategically acquire and build a high-quality database of
doctors (dermatologists, cosmetologists, pediatricians) and MUAs through various digital and
offline channels.
▪ Digital: Utilize online medical directories (e.g., Practo, Lybrate), professional
networking platforms (LinkedIn), and targeted digital advertising campaigns to
generate leads.
▪ Offline: Actively participate in medical conferences, CMEs (Continuing Medical
Education), industry trade shows, and beauty-related events to network and collect
contact information.
o Database Segmentation & Maintenance: Segment the acquired database based on profession,
specialty, location, and level of engagement to enable precise targeting. Ensure data accuracy
and hygiene within the CRM system.
2. Lead Nurturing & Conversion:
o Content-Driven Nurturing: Develop and implement targeted email marketing and WhatsApp
campaigns to nurture leads. Share valuable content such as clinical studies, product
information, application techniques, and exclusive educational resources tailored to the
interests of doctors and MUAs.
o Webinar & Workshop Coordination: Organize and promote webinars and online workshops
featuring medical experts and senior MUAs to educate the target audience on the science
behind Bioderma products and their professional applications.
o Precise Targeting for Sales: Collaborate closely with the performance marketing & sales team
to identify and qualify high-potential leads.
o Promotional Campaigns: Design and execute targeted promotional offers and sampling
programs to encourage product trials and first-time purchases among the professional
community.
3. Campaign Management:
o Campaign Planning & Execution: Develop, plan, and execute integrated CRM campaigns
across various channels (email, WhatsApp, social media, events) to achieve specific
marketing objectives (e.g., product launches, educational initiatives, promotional offers).
o Content Collaboration: Work closely with the marketing content team to develop compelling
and relevant messaging and creative assets for all campaigns, ensuring alignment with brand
guidelines and target audience needs.
o A/B Testing & Optimization: Conduct A/B testing on campaign elements (e.g., subject lines,
call-to-actions, content formats) to identify best practices and continuously optimize campaign
performance.
o Campaign Calendar Management: Maintain a detailed campaign calendar, ensuring timely
execution and coordination with internal teams and external partners.
4. Relationship Management & Engagement:
o Doctor & MUA Engagement Programs: Develop and manage exclusive engagement programs
to foster a sense of community and loyalty among doctors and MUAs. This includes creating
closed-group forums for knowledge sharing and feedback.
o Key Opinion Leader (KOL) Management: Identify and cultivate relationships with influential
dermatologists, pediatricians, and renowned MUAs. Facilitate collaborations for brand
advocacy, testimonials, and content creation.
o Personalized Communication: Go beyond mass communication by sending personalized
emails, acknowledging professional milestones, and providing bespoke support to key
contacts.
o Feedback & Insights: Establish a systematic process for collecting feedback from doctors and
MUAs on products, marketing materials, and competitor activities. Analyze this feedback to
derive actionable insights for the marketing and product development teams.
5. Analytics & Reporting:
o Performance Tracking: Monitor and analyze the performance of all CRM campaigns,
including email open rates, click-through rates, lead generation metrics, and conversion rates.
o ROI Analysis: Track the return on investment (ROI) of various database acquisition and lead
nurturing initiatives.
o Reporting: Prepare regular reports for the management team, highlighting key achievements,
challenges, and recommendations for future strategy.
Requirements:
Any Diploma/Bachelor's degree
Digital marketing & Omni-Channel/Closed loop marketing experience
Hands on in SEM/SMM & brief understanding about performance marketing
Strong excel and PPT skills (Must)
Effective communication skills
Exceptional customer service skills
Persuasive and resilient.
Salary & Benefits
To be defined as per HR & company Policy
We offer you a challenging position in a dynamic international organization with enthusiastic and motivated colleagues. Through your initiative, you will contribute to the future growth of NAOS.
While at NAOS, you’ll enjoy…
The people.
You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams – people you can be proud to work with.
The product.
Collaborators enjoy a product discount and receive free product various times throughout the year.
The education.
NAOS heavily invests in training for our people – NAOS will build a personalized career plan with you so you can achieve your professional goals.
Company has the right to amend this JD based on any new strategics direction and/or changes in company policy & structure
