About Ugaoo
Ugaoo is India’s leading gardening and home-grown lifestyle brand, building a deeper connection
between people and plants. What started as a horticulture-first business has evolved into a full-stack
D2C ecosystem, with our website serving as a key growth engine where customers across the
country discover plants, gardening essentials, and plant care solutions.
Alongside our D2C platform, Ugaoo also reaches customers through select offline (Retail, Corporate
Gifting, Services & Maintenance) and marketplace channels. As we continue to scale, our focus
remains on building a category-defining brand that makes gardening accessible, enjoyable, and
aspirational for modern consumers.
Role Overview
We are looking for a high-ownership Creator Partnerships Manager to scale our creator-led growth
engine. This role will be responsible for building meaningful creator relationships, driving highperforming campaigns, and turning influencer marketing into a key revenue channel.
The ideal candidate brings a strong mix of creative instinct, commercial acumen, and execution
excellence—someone who can think like a marketer and operate like a deal-maker.
Key Responsibilities
Creator Strategy & Growth
Build and scale a high-impact influencer marketing roadmap aligned with brand and revenue goals
Identify key creator cohorts (micro, macro, UGC creators) and define platform-wise strategy
Creator Sourcing & Evaluation
Review and finalize creators sourced by the team based on audience quality, engagement, content fit, and cost efficiency
Continuously build a strong pipeline of niche and high-performing creators
Campaign Planning & Execution
Define deliverables, timelines, and content expectations for each campaign
Manage end-to-end execution across Instagram, YouTube, and emerging platforms
Negotiation & Commercial Ownership
Lead negotiations with creators and agencies to close cost-effective and scalable deals
Structure long-term partnerships and retainers with top-performing creators
Content Direction & Scripting
Write scripts, briefs, and hooks tailored to each creator and platform
Ensure content balances brand storytelling with platform-native authenticity
Performance Marketing Integration
Work closely with performance marketing teams to drive conversions via influencer content
Track metrics like CAC, ROAS, engagement, and conversion rates
Insights & Optimization
Analyze campaign performance and optimize for scale and efficiency
Stay on top of platform trends, creator formats, and consumer behavior shifts
Key Skills & Experience
5+ years of experience in influencer marketing, creator partnerships, or social media
marketing
Strong understanding of social media platforms, creator economy, and content trends
Proven track record of executing high-impact influencer campaigns with measurable ROI
Excellent negotiation and relationship management skills
Strong content sensibility with hands-on experience in scripting or creative direction
Data-driven mindset with the ability to balance creativity and performance
Join us, and help shape the future of gardening and grow with us, because Plants Grow People.
